Princess Yachts Unveils the New Princess S72

Princess S72

Princess Yachts officially announced the all-new luxury Princess S72. The latest addition to the S Class range was unveiled at Boot Düsseldorf 2023.

Princess Yachts invites eager anticipators to explore the all-new Princess S72. The new model was unveiled at the 2023 Boot Düsseldorf show. The S72 is the latest addition to the stunning S Class range. The latest sport model dazzled attenders of the show for a spectacular global launch. The all-new model features stunning styling lines and, as expected, exceptional performance.

Stunning Lines

The Princess S72 features strong and extended styling lines. These stunning lines mirror those of the other Princess S Class models. The all-new model boasts twin MAN V12 engines at 1650 or 1800 horsepower. She also maintains a resin-infused deep-V hull. These features allow for the delivery of a dynamic performance and smooth handling. The latest beauty reaches speeds up to 36 knots.

Exceptional Performance & Layout

The Princess S72 cockpit features a U-shaped seating area with modular seating. It also contains a folding teak table and server unit. This is the perfect place to entertain, or to sit back and enjoy the yacht’s exhilarating performance. The bar connects to the galley unit to create an almost seamless transition from outside to in. There is a glass window partition which folds up from the unit below. This partition provides server access when entertaining. Designed for sociable living, the saloon contains a large L-shaped dining. The dining area lays opposite the equipped galley. This leads to a cavernous main deck saloon. This saloon contains a U-shaped sofa and a Princess Design Studio coffee table. It also maintains an elegant sideboard unit. It contains a 55” UHD LED TV on rise and fall, plus companion seating with fold out table opposite the main helm.

Below deck, eight guests enjoy four beautiful cabins. Three of these are en-suite. All cabins bathe in natural light from elegant hull glazing. There is a further twin cabin with en-suite aft for occasional guests or crew. A staircase leads from the main deck to the full-beam owner’s stateroom amidships. There is also a private lobby area in the lower.

Explore The S72

Latest News

Unlock Your Future: Dive Into Marine Industry Scholarships Today!

APRIL UPDATE! The Recreational Boating Industries Educational Foundation has an amazing scholarship opportunity. Please see below and share! Click here to read more on how the Michigan Boating Industry Association (MBIA) has been working to spread industry career awareness while offering support to marine industry jobs. Stay connected with us for the latest updates, behind-the-scenes…

Browse The Latest | Pre-Owned Center Consoles

Center consoles for days! Explore our range of premium pre-owned boats, each offering a unique blend of style, comfort, and performance. Jefferson Beach Yacht Sales has tons of available pre-owned center consoles! Whether you are looking to enjoy a day of family fun on the water or fish ferociously, these models hold endless possibilities. One…

Viking Celebrates 60 Years: Introducing the 82 Convertible

Exciting news as we celebrate Viking’s 60th anniversary! As the oldest Viking Yacht dealer in the world, we’re thrilled to introduce the new 82 Convertible, and excited to share that JBYS will be delivering hull #2 later this year! With this five-stateroom vessel, Viking solidifies its position as the premier builder of the world’s largest…

JBYS Introduces a New Brand to the Lineup | Born to Rebel

We are thrilled to announce a new partner to our brand lineup. SACS Rebel is re-writing the rules of powerboating and JBYS is the exclusive U.S. dealer. Team JBYS is thrilled to announce the latest addition to our esteemed brand lineup. SACS Rebel is a bold new nautical concept that is changing the game of…

HCB Yachts 2024 Innovation Award Winner | 48 Campeón

The HCB Center Console Yachts team takes home the 2024 Innovation Award for the coveted HCB 48 Campeón, at the Miami International Boat Show. Jefferson Beach Yacht Sales extends congratulations to HCB Yachts for their well-deserved victory in winning the 2024 Innovation Award at the prestigious Miami International Boat Show. HCB’s newest model – the…

Sunseeker and Italian design agency, Visionnaire, are making waves

A partnership focused on redefining luxury yachting The Ocean 182 debuted this January, at boot Düsseldorf, showcasing the new partnership between Sunseeker and Italian design agency, Visionnaire. This collaboration aims to redefine luxury and enhance onboard spaciousness. By utilizing innovative and sustainable materials, the project seamlessly incorporates colors inspired by the sea and sand. The…

Workforce Development & Opportunities in the Marine Industry

Cultivating the next generation of marine technicians Abundant Opportunity The Michigan Boating Industry Association (MBIA) has been working to spread industry career awareness, and offer support to marine industry jobs. A recent outlook survey from the national association of manufacturers noted that “attracting and retaining a quality workforce” was one of its top challenges. To…

All-New Sunseeker 55 Predator | The Next Evolution

The Next Evolution of the Sunseeker Predator 55 Arrives “The Sunseeker Predator 55 is the next step in our New Product Development plan that seeks to produce at least three new boats in this size category, each with its own differentiating features designed to appeal to our discerning clients. A completely new silhouette for the…

Princess X80 Takes Best Custom Yachts Trophy | Motor Boat Awards

Princess Yachts announced a big win at the 2024 Motor Boat Awards. The X80 took a well-deserved win in the Custom Yachts Category. “That lofty elevation, fulsome superstructure and super flybridge layout have proved so effective at luring in customers that they are now being widely mimicked in crossover craft all over the world.” -Motor…

Navigating Waves of Success | 2023 Recap

New Horizons As we bid farewell to 2023, it’s time to set anchor and reflect on the incredible journey we’ve had at Jefferson Beach Yacht Sales. Join us in a voyage of memories as we unveil our exclusive year-end recap video, highlighting the adventures, successes, and connections we’ve made over the 12 months. As we reflect…

Unveiling the 48 Campeón | For the Bold

HCB Canter Console Yachts is unveiling an all new model HCB Center Console Yachts is rolling out a new flagship. The HCB 48 Campeón is the largest in the 40 foot range. She is also the fastest in her fleet. Innovation defines the newest HCB center console yacht. This magnificent center console yacht is equipped…

Work with the MBIA | Join the Michigan Marine Workforce

This is Your Opportunity to work with the MBIA and join the growing workforce in the Michigan Marine Industry The Michigan Boating Industry Association (MBIA) is looking for a great candidate to help grow and support the marine workforce in Michigan. The primary role of the MBIA’s open Workforce Development/Membership Coordinator position is to develop…

Upcoming Scholarship Opportunities | RBIEF

There are scholarship opportunities and career days ahead with the Recreational Boating Industries Educational Foundation Boating season in Michigan is over, but there are tons of opportunities when it comes to awesome, full-time, well-paying careers in the boating industry that last all year round. These boating industry careers cross many other industries including technicians, electricians,…

Erik Kruger Appointed to Michigan State Waterways Commission

Erik Krueger, JBYS Vice President, is now serving a role on the Michigan State Waterways Commission Board The Michigan State Waterways Commission is a several-member advisory board that works with the Michigan Department of Natural Resources on the use of dedicated funds, provided by boaters. The board is responsible for the acquisition, construction, and maintenance…

The Launch of the Ocean 182 | FLIBS 2023

Sunseeker Launches The Ocean 182 at the Fort Lauderdale International Boat Show 2023 following the 90 Ocean The all-new Ocean 182 has arrived. Following the ever-popular 90 Ocean, this latest addition to the Ocean family of Sunseeker yachts offers something completely novel in the Sunseeker range. Sunseeker launched the all-new Ocean 182 on opening day…

All-New Sunseeker 120 Yacht | The Superyacht

The Next Evolution of Sunseeker Unveils the 120 Yacht The stunning 120 Yacht is characterized by bold geometry, an athletic silhouette, immaculate style and effortless functionality. The main deck saloon has the intention of becoming a private retreat, offering flexibility to furnish with statement loose furniture suited to the taste of the owner. • An…

Absolute Yachts | Solar Panel Technology

Absolute Yachts has maintained a dedication to sustainability through its efforts in regards to solar panel technology Absolute has dedicated attention to sustainability for decades, long before it became such a topical theme. For this company, building the finest yachts on which to enjoy the marine environment has always gone hand-in-hand with the need to protect this…

All-New Sunseeker Ocean 182

Sunseeker Ocean 182 Launches in the United States at the Newport International Boat Show 2023 Sunseeker is rolling out the global debut of the new Ocean 182. The captivating interior space, innovative features, and exquisite detailing redefine comfortable yachting. The global debut took place at the Newport International Boat Show. The Sunseeker Ocean 182 is…

The Largest Absolute Yacht

What is the Largest Absolute Yacht? When it comes to the world of yachting, size often does matter. Absolute Yachts just announces its All-New Model, the Absolute 70 Navetta, and while this is one of the largest models in the brand name, there is only one model that takes the title ‘Largest Absolute Yacht.’ Among…

Double Award Win for Sunseeker Yachts

Sunseeker snags two major wins at the World Yachting Trophies for the Ocean 182 and 55 Superhawk Sunseeker Yachts received two awards at the 2023 World Yachts Trophies for its exceptional design innovation. The Superhawk 55 won ‘Best Exterior Design’ in the 45’ to 64’ category for its dynamic exterior profile and innovative lifestyle features….

The New Absolute Navetta 70

Discover the Allure of a Totally New Yacht The official press presentation of the Absolute Navetta 70, a totally new yacht whose originality, architecture, design and detailing make it a trend-setting, iconic craft that represents a new direction not only for Absolute but for the entire luxury yacht industry. The keyword that Absolute has chosen…

Do you need outboard motor repair?

The importance of outboard motor maintenance and why to contact a marine mechanic for repairs. Outboard motors need care and attention just like anything else. Regular maintenance not only ensures the reliability of your motor but also contributes to safe and enjoyable boating experiences. Just like any mechanical device, they can encounter various issues over…

Safe Boating with Dogs

A Guide for safe and fun boating with your canine companions. Spending a day on a boat can be a lot of fun, especially when you have your four-legged friend along. However, just like we take precautions to keep ourselves safe, it’s important to do the same for our dogs. Here are some easy tips…

Why Buy a New Boat

Smooth Sailing Ahead: The Pros of Buying a New Boat When it comes to leisure and adventure, few things can rival the thrill of setting sail on your own boat. The wind in your hair, the sun on your face, and the open water ahead – owning a boat is a dream cherished by many….

National Tell a Joke Day | Boating Edition

20 Jokes for Boaters on National Tell a Joke Day August 16th is National Tell a Joke Day. The day is dedicated to sharing laughs and smiles all day with everyone around you, and no one does jokes and puns quite like boaters. Don’t believe us? Just browse through the boat names the next time…

The Purpose of Boat Shoes & Shoe Etiquette

Step Aboard in Style: Boat Shoes and Shoe Etiquette on a boat Picture this: a warm, sunny day, a gentle breeze blowing through your hair, and the soothing sound of waves beneath your feet. You’re on a boat, ready to embark on an unforgettable adventure. But wait, before you set sail, have you considered your…

What is the most Visited Great Lake | Lake Michigan

Unrivaled Beauty and Adventure: The Most Visited Great Lake Beckons! Out of the five Great Lakes of North America, Lake Michigan is the most visited due to its popularity as a vacation destination and its numerous attractions. It is ranked the second largest Great Lake according to volume and the third according to its surface…

Drowning is the Silent Killer

Recognizing the Signs and Preventing Tragedy The summer sun beckons us to the refreshing waters of pools, lakes, and oceans, it’s crucial to remember that water can be both a source of joy and danger. We often associate drowning with loud cries for help and thrashing arms. The reality is far different. Drowning is the…

Lightning on a Boat | Safety Tips

Riding the Storm: How to Protect Yourself from Lightning on a Boat As a boater, encountering unpredictable weather conditions is inevitable. Among the various weather hazards, lightning poses a significant threat to your safety on the water. Understanding how to protect yourself and your fellow passengers from lightning strikes while on a boat is of…

Mental Health Benefits of Fishing

Reeling in Wellness and Well-being In today’s fast-paced world, finding activities that promote mental well-being is essential. Fishing, a beloved pastime for many, offers a unique blend of relaxation, connection with nature, and personal fulfillment. We explore the numerous mental health benefits of fishing and what it can bring to your life. Stress Reduction and…

Vessel Safety Check

Ensuring Safe Voyages: What is a Vessel Safety Check and Why You Should Get One A vessel safety check or Vessel Safety Examination (VSE), is a voluntary program offered by the U.S. Coast Guard Auxiliary and the U.S. Power Squadrons. It is a comprehensive inspection to assess the safety and compliance of your boat with…

Being Near Water Improves Your Mood

The Healing Power of Water: How Being Near Water Improves Your Mental Health In our fast-paced and often stressful lives, finding solace and tranquility can be a challenge. One of the most effective ways to restore inner peace and improve mental well-being is by spending time near water. Whether it’s a calm lake, a flowing…

Boating Etiquette

Boating etiquette refers to a set of common rules and practices that boaters should follow while on the water to ensure respect and consideration for others. Here are some tips for good boating etiquette: Be aware of your surroundings: Always keep an eye out for other boats, buoys, and potential hazards in the water. Stay…

Kevin McNally Teaches Boating Safety Class

Jefferson Beach Yacht Sale’s very own Kevin McNally took to the class room to share his knowledge and expertise on boating safety

Valhalla Boatworks | Hull Design

Valhalla Boatwork’s innovative hull design takes these dream center consoles to the next level Valhalla Boatworks has created a magnificent lineup of luxury center consoles. The dream V Series lineup consists of five models: The V-33, V-37, V-41, V-46, and the all-new V-55. One of the most important features of these world class models is…

Two Flagships, One Boat Show

Viking introduced two flagships at one boat show with the 90 Sportfish Yacht and the V-55 premiering at the Miami International Boat Show. The Viking Yacht Company is one of the leading semi-custom boatbuilders in the world. Viking held a press conference at the Miami International Boat Show for the world premiere of two new…

Princess Yachts Unveils the New Princess S72

Princess Yachts officially announced the all-new luxury Princess S72. The latest addition to the S Class range was unveiled at Boot Düsseldorf 2023. Princess Yachts invites eager anticipators to explore the all-new Princess S72. The new model was unveiled at the 2023 Boot Düsseldorf show. The S72 is the latest addition to the stunning S…

Sunseeker 90 Ocean Best Custom Yacht

The Motor Boat Awards has recognized the Sunseeker 90 Ocean for its, now, third recent award. During boot Düsseldorf 2023, the Sunseeker 90 Ocean Yacht received its third award as the best “Custom Yacht” at the Motor Boat Awards. The annual awards aim to celebrate the very best that the leisure boating industry has to…

Boaters Should Observe the Weather

Why Boaters Should Observe the Weather: The Best Apps to Keep You Safe When it comes to boating, understanding and monitoring the weather is an essential aspect of safety and enjoyment on the water. Mother Nature can be unpredictable, and being aware of changing weather conditions can help boaters avoid potential hazards and make informed…

The Avator 7.5e Electric Outboard

Mercury Marine seeks to expand boating access with smart battery technology. Introducing the Avator 7.5e electric outboard, meant to create ease of use and connectivity. Mercury officially introduced the Mercury Avator 7.5e electric outboard. The announcement occurred at the 2023 Consumer Electronics Show in Las Vegas. Avator is Mercury’s next step forward in marine innovation….

Winter Boat Maintenance PUNCH List

Have you submitted your winter boat maintenance PUNCH list? A punch list is a general list of boat maintenance items that need annual service. The best time to address this kind of work is during the winter months. It is however, important to get requests to your dealer or service provider early on. Furthermore, there…

The Industry’s First V10 Outboards

Mercury Marine is eager to announce to the marine industry the all new 350 and 400HP Verado engines. The first V10 outboard engines. Mercury Marine is a division of Brunswick Corporation (NYSE: BC). The brand is ready to unveil the industry’s first ever V10 outboards. This news came with the official launch of its all-new…

Duffy Is A Fully Electric Boat

Unplug, Untie, and Unwind A fully electric boat, Duffy’s are the first and finest of their kind dating back to the early launch in the 1970s. The brand is widely recognized for its premier cruisers that are electrically powered. The Duffy Motto – unplug, untie, and unwind. Easy Turns Duffy Electric Boats are known to…

New Absolute 52 Fly is the “Absolute Direction”

The 2023 new Absolute 52 FLY is the latest model in the Flybridge range, and it is a revolutionary yacht. This 52 possesses Absolute’s state-of-the-art design and engineering. It presents the brand’s extraordinary livability in this more compact dimension. She is an innovative work of marine architecture. She stands out as a dazzling highlight even…

Valhalla Boatworks V-55 The New Flagship

Earlier this year, Valhalla announced its latest addition to the V series. This new flagship, the Valhalla Boatworks V-55 is set to make its world debut at the Viking Yachts and Valhalla Boatworks VIP event in February. What to Expect The V-55 will be the largest center console Valhalla Boatworks has ever built. According to…

How to Drive a Jet Tender

Williams Jet Tenders claims the title of the original tender builders. It all started in 1996 with two brothers, John and Matthew Hornsby. Today, the brand is globally recognized for its creation of the world’s best tenders. For new owners or curious inquirers, how to drive a jet tender for the first time can seem…

Viking Makes Valhalla Boats

From the legendary Viking Yachts comes a new breed of center console that sets revolutionary standards Viking makes Valhalla boats and proudly introduced Valhalla Boatworks in 2019. Through this revolutionary company, Viking designs and builds high-performance center consoles. These center consoles maintain the same Viking quality, craftsmanship and expertise. Such expertise has led the marine…

The Smallest Princess Yacht

What is the smallest Princess Yacht in its size range? Princess Yachts is a prestigious boat builder established in the mid 1960s. Princess is located in Plymouth England where it manufactures some of the world’s most technically advanced yachts. The brand is renown for its culture of innovation, quality, and beauty. The boat builder currently…

The Largest Princess Yacht

What is the largest Princess Yacht in its size range? Princess Yachts prides themselves in creating prestigious yachts full of top of the line luxuries and innovative creations. The boat builder currently has an impressive five class range consisting of its world famous X, Y, F, S, and V class. The question remains, which of…

Valhalla Delivered Over 250 Boats

Valhalla Showcases Excellence with V41 Delivery. The company shows off the new Gap Tower beauty before its recent delivery to a satisfied customer.

Sailfish Uses Sailtech Construction

Sailfish uses Sailtech Construction. A whole of a product is the sum of its parts. In Sailfish’s case, the result is far greater than the sum of its component parts. Sailfish uses Sailtech construction. Each designed step of manufacturing reinforces, layers and strengthens the whole. The materials that do this provide a compounded interest on strength…

Introducing the New Sunseeker Ocean Range

Sunseeker introduced two new models at the Cannes Yachting Festival. These two new models result in the introduction of the new Sunseeker Ocean Range. At the Cannes Yachting Festival, Sunseeker made several exciting announcements. Sunseeker introduced two new models including the Ocean 156 and Ocean 182. Each of these models has a unique new naming…

Sunseeker 100 Yacht is Awarded ‘Best Exterior Design’

The Sunseeker 100 Yacht took ‘Best Exterior Design’ at the World Yacht Trophies The World Yacht Trophies is one of the most prestigious awards in the yachting industry. Such awards allow yachts recognition around the world. This year’s awards marked a success for the Sunseeker 100 Yacht. The exceptional Sunseeker won the ‘Best Exterior Design’…

New “Coolest Black Family” Series

Ebony and Discover Boating launch new “Coolest Black Family” series celebrating families who enjoy life on the water. EBONY and Discover Boating are bringing the stories of four black families to life. The “Coolest Black Family” series celebrates African American families enjoying life on the water. Each family shares their unique perspectives on travel and…

JBYS Earned Princess Exceptional Sales Achievements

Erik Krueger and Ron Silvia recently attended the Princess Yachts Dealer Meeting. While attending, Jefferson Beach Yacht Sales received two Princess Exceptional Sales Achievements Awards. We are happy to present to you: #2 in the United States for Sales Award of Excellence awarded to Ron Silvia. #2 in the United States for Dealership Award of…

Team JBYS at Boyne Thunder

Boyne Thunder is an annual poker run, not a race, where the winner has the best hand. The run takes place on the shores of Lake Charlevoix and Lake Michigan and is hosted by Boyne City Main Street. This one-of-a-kind event includes power boaters from around the country and supports local charities in the community. This year, Jefferson Beach Yacht Sales was a sponsor and also ran in this unique boating event with our 2022 HCB 42 Lujo.

Mercury’s New Four Stroke Outboards

Mercury Marine introduces new 25 and 30hp four stroke outboards platform – the lightest and fastest 3-cylinder engines in class Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced its next generation of 25 and 30hp four stroke outboards – engineered from the ground up to be lighter, faster and easier to operate and…

Positive Trim, Tab Down, and Throttle

How to get the most from a Sailfish VDS Hull using three easy steps It is often said (mostly from competitive owners) that Sailfish Boats have a “wet ride”.  This is because of the operational differences required in the Variable Degree Stepped hull versus a traditional vee hull bottom. A traditional vee hull performs well in many conditions, slicing…

Sunseeker Wins Innovation of the Year Award

Sunseeker has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 Sunseeker is delighted to announce it has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 for its spectacular X-TEND™ system. The awards acknowledged everything from architecture, styling, innovation and…

Valhalla Joins Yamaha Plastics Recycling Program

Valhalla Boatworks steps on board with Yamaha to join their Rightwaters Plastics Recycling Program Valhalla Boatworks is the most recent addition to the list of boat manufacturers currently recycling plastic protective covers through the Yamaha Rightwaters plastics recycling program. To date, the program, which launched in August 2021, is responsible for returning 17,911 pounds of…

Join Our Service Department

Come Aboard and Join Our Crew! We are on course to grow our service department and looking for talented individuals. Become a part of our story and start your next adventure with us. Service Technician | Marblehead, OH Diesel Technician | St. Clair Shores, MI Gas/Outboard Technician | St. Clair Shores, MI, Holland, MI &…

E15 Gasoline

Boaters Beware: MBIA warns boaters not to fill up using E15 gasoline. E15 fuel, which contains 15 percent ethanol, will be sold in the summer months this year as a way to lower fuel prices. In the past E15 was not sold between June 1 through September 15 – the typical boating season for most…

Building the V-33

Valhalla Boatworks shines the spotlight on the V-33 Brothers Bill and Bob Healey founded Viking in 1964 with a commitment “to build a better boat every day.” It’s a philosophy they still use, along with their sister company Valhalla Boatworks, six decades later. This philosophy is one that shapes the Valhalla V-33. The building process…

The Sunseeker 100 Yacht Revealed

Sunseeker 100 Yacht Revealed We are incredibly proud to unveil the 100 Yacht here in Poole with the owner in attendance to see, for the first time, this spectacular new model. Our project team has worked incredibly hard to present the first build and prepare the vessel for initial sea trials and testing. The second…

Behind the Scenes with Garmin

By David Schmidt | May 11, 2022 | Yachting Magazine Take an inside look at how Garmin turns ideas into tech by Yachting Magazine Google Maps directs me onto Garmin Way, and I absorb the scale of what I’m seeing. A seven- story tower punctuates an otherwise two-story landscape ahead. Maintained grounds, ornamental trees and…

Volvo Penta’s Corrosion Protection

Volvo Penta’s diesel engines were the first choice for numerous award-winning vessels. This achievement was recognized at the Work Boat World Awards where Volvo Penta won Best Small Diesel Engine Supplier 2020.

Center Console: All Purpose Boat

A Center Console is the Do-All Boat, and Great for the Money Versatility makes the center console a great option for any water adventure. This explains why the center console is among the most popular in the Sailfish lineup. Sailfish’s center consoles maintain a layout that allows boaters to do whatever, whenever. This layout accommodates…

Sailfish is Smooth and Steady

The technology behind the Variable Degree Stepped Hull System sets Sailfish apart from the rest The technology behind its smooth ride is one thing that sets Sailfish apart. No matter the water conditions, Sailfish’s unique Variable Degree Stepped (VDS) hull system delivers the smoothest experience and ride stability in its class. This VDS hull technology…

Williams and Sunseeker History

Williams Jet Tenders and Sunseeker International’s Bryan Jones discuss the shared history and partnership. Williams Jet Tenders took some time recently to sit down with Sunseeker International’s Marketing Manager, Bryan Jones, to find out about the shared history Williams and Sunseeker have. WJT: Sunseeker have been working with Williams for over 10 years now, can you tell us…

MCMF & MBIA Awarded State Grant

The Michigan Clean Marina Foundation and the Michigan Boating Industries Association have been awarded $302,700 in grant funding to increase awareness with boaters to prevent the spread of Aquatic Invasive Species The MCMF/MBIA funding project was announced March 1, during National Invasive Species Awareness Week (AIS Awareness Week). “With this funding we’re able to utilize…

Absolute Welcomes New Navetta 75

Absolute Introduces the Navetta 75, The Largest Boat in the Shipyard Twenty years after it was founded, the Absolute shipyard celebrates its success by introducing Navetta 75, the new fleet flagship. The largest boat in the shipyard, “The Absolute Sphere” is designed to expand the Navetta range. It is no coincidence that Absolute chose the…

Avator Electric Outboard Concept

Mercury announces the exciting new vision with its Avator electric outboard concept. This new development represents Mercury’s next step in marine innovation and advanced technology. The formal release of electric outboard products can be expected later in 2022 and 2023. Avator creates a new boating experience for Mercury’s global customers through the electrification of outboard motors….

Mercury Has New Joystick System

Mercury introduces Joystick Piloting for Outboards with Bow Thruster for Precision Control of Large Outboard Vessels Mercury Marine has introduced Joystick Piloting for Outboards (JPO) with Bow Thruster. This is the industry’s first outboard joystick system with full and seamless integration of a bow thruster. This new system provides the ability to maneuver larger vessels…

Valhalla Announces New V-55

Valhalla Boatworks announces the all-new V-55 center console – an evolution of Viking excellence. Twelve months after rocking the center console world with the introduction of the revolutionary V-46 center console, Valhalla Boatworks has stolen the spotlight again with the announcement of the all-new V-55. The latest flagship of the V Series is poised to…

Princess Y72 and F45 Best Flybridge

Princess Yachts Y72 and F45 Win The Motorboat and Yachting Best Flybridge Awards The Princess Y72 and Princess F45 were both awarded at the Motor Boat & Yachting (MBY) 2022 Motorboat Awards. The Princess Y72 was awarded winner for best Flybridge over 60ft. Judges took notice of the glamour, polish, and attention-to-detail. Such qualities are…

Absolute 48 Coupe Receives Award

The 48 Coupe is named the European Powerboat of the year 2022 in the “Up to 20M” Category Absolute Yachts is having a wonderful start to the year, and the Absolute 48 Coupe receives award. The Absolute 48 Coupé was awarded the European Powerboat of 2022 in the “Up to 20m” category. The winners were…

The Sunseeker Magazine

Sunseeker Encourages Boaters to Seek More with the Sunseeker magazine and Full Range Brochure. The official Sunseeker magazine provides readers with a true sense of what it means to buy into the Sunseeker brand. The magazine contains stunning photography as well as the latest industry news. Readers will also gain insight to Sunseekers newest models…

Importance of Hull Design

Boating Magazine highlights the importance of hull design in regards to Sailfish Boat’s “Variable Degree Stepped” hull design “The Sailfish 276 DC features the variable-deadrise concept, which provides a good balance between speed and stability.” In the world of boats, the major thing to consider is the importance of hull design and shape. Boats have…

Princess Announces All-New V50

Impeccable Handling and Advanced Technology Aboard the All-New Princess V50 – Efficient Volvo Penta IPS650 engines provide top speeds in excess of 30 knots – Sleek styling with an extended canopy to provide more usable outdoor space – Hand-crafted using premium materials of the highest quality, the V50 is stylish without compromising practicality or usability…

The Passing of a Legend

Viking Yachts Co-Founder Robert T. Healey Sr. (1929-2021) (New Gretna, New Jersey, December 14, 2021) – Robert T. Healey Sr., the co-founder of the Viking Yacht Company who helped build the company into an industry leader and led the fight that repealed the Federal Luxury Tax on yachts in the early 1990s, passed away last…

Tour the Sunseeker 88 Yacht

The Ultimate Yachting Experience The stunning all-new 88 Yacht showcases Sunseeker’s outstanding design and technology. This excellence, fueled by a passion to create the ultimate yachting experience for all on-board. The 88 Yacht’s exterior profile has black feature accents, angular hull glazing and glazed bulwark panels. These features make it one of the yard’s most…

Winterize Your Boat’s Electronics

Things to do to prepare your boat for winter. Sadly for many of us, the time has come. Before you put your boat up for the year, though, there are a few things you’ll want to do to winterize and prepare your onboard marine electronics for the upcoming inactivity. 1. Check cables/wiring. Check any exposed…

Sunseeker Wins Design Award

Sunseeker is delighted to announce its most recent win at this year’s Metstrade Boat Builder Awards Judges presented the “Innovative On-Board Design Solution” award to Sunseeker. This took place at a ceremonial event on Wednesday, November 17, 2021. The now multi-award-winning Sunseeker 65 Sport Yacht was recognized for its exceptional SkyHelm feature. The 65 Sport…

Seakeeper Maintenance Plan

Seakeeper Maintenance Seakeepers are designed to require minimal maintenance. Most of the critical components are contained in a sealed enclosure. This design protects these elements from moisture that could be corrosive. However, The closed-loop hydraulic circuit will need to be inspected and serviced periodically. The cooling circuit also requires occasional examination and maintenance. Follow the…

Volvo Penta Assisted Docking

Volvo Penta is a leader in technology that makes boating easier, safer, and more accessible than ever before. This commitment has been recognized at the 2021 METSTRADE Show where the Assisted Docking System received multiple DAME Design Awards. On November 16th the DAME Design Awards announced Volvo Penta’s Assisted Docking System was a joint winner of…

USCG Documentation VS State Titling

The Difference between Federal-Titling with the USCG and State-Titling Explained After purchasing a new boat, comes the question. Does the boat need to be federally-documented with the USCG or state-titled? What is the difference? There is often confusion surrounding these questions. Each form of titling has a specific set of criteria the vessel must meet…

New Frontier of Absolute Yachts

For twenty years, the shipyard in Piacenza, Northern Italy, has been a reference point for international boating. Here are the strengths of its luxury yachts. Absolute Yachts is an Italian company that, since 2002, has been building luxury motor yachts between 47 to 73 feet. Its three ranges | Navetta, Flybridge, and Coupé – offer a high level of design…

Blue Mind

“Blue mind” is a term that describes the way water can positively affect our minds and emotions. When we spend time near water, whether it’s at the beach, a lake, or a pool, we often feel calm and relaxed. It’s like water has a special power to make us feel good. Imagine the feeling of…

Mercury Marine Gives Confidence

To some, boating is a performance-driven feast for the senses: the push of the throttle, the blast of the ocean air, the roar of the outboard engine(s) as the boat reaches plane. For others, it’s the overall stillness of the experience – the quiet connection with the boat and with those inside it – that…

Absolute’s Models Triumph at Cannes

Absolute’s Innovation and Engineering Efforts Were Rewarded in Cannes With the Debut of the 2022 Season. Absolute entered the French Boat Show with its full Navetta range, two boats from the FLY range, and two 2022 new models: 48 Coupe – the first versatile and sporty creation in the brand-new Coupe line 60 Fly –…

Garmin Wins Manufacturer of Year

Garmin also recognized as a Most Innovative Marine Company in annual Soundings Trade Only awards Garmin® International Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), the world’s largest and most innovative marine electronics manufacturer, today announced that it was named Manufacturer of the Year for the seventh consecutive year by members of the National Marine Electronics Association (NMEA) at its…

Absolute Yachts Presents the 56 Fly

LET CHARM AND PERSONALITY INSPIRE YOUR NEXT ROUTE  The result of engineering innovation, Italian design and a passion for details, the latest project by the Piacenza-based shipyard is called 56 FLY – The Absolute Charisma. Featuring a strong, confident personality, 56 FLY was created to be noticed and to fascinate boat owners with a proven mix of comfort and…

SEABOB Technology

Quality right down to the last detail. The SEABOB-Jet is the absolute paragon of cutting-edge technology. In order for the vehicle to live up to this claim, the drive unit was made using premium carbon elements, established ceramic coatings and precious metals resistant to salt water. Meticulously hand-crafted, this water sports vehicle is made of…

Yamaha Unveils MyYamahaOutboards

New App and Web Portal Improve Overall Customer Experiences, Enhance Outboard Values This summer, Yamaha Marine introduces MyYamahaOutboards, a new mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each…

Absolute Launches New Coupe Model

Absolute Yachts throws down the gauntlet to the luxury yacht industry with the new Coupé range: sporty, devoted to comfort, and highly versatile. The Coupé range has been completely re-invented by the Italian shipyard: the revolutionary ideas that have made Absolute’s models famous are back on board, enhanced by intriguing new features. For instance, they have…

Williams launches 10,000th Tender!

UK manufacturer Williams Jet Tenders leads the waves with the launch of its 10,000th tender. Williams Jet Tenders is the world’s leading jet tender specialist hits a milestone this week – Williams launches 10,000th tender. Williams Jet Tenders is a British success story that began, as all good stories do, in a shed. Two brothers…

How to Read Nautical Charts

Even if you’re new to boating, it’s unlikely that you’re completely new to GPS systems. Maybe you have a car GPS to get you from point A to point B; maybe you rely on a smartphone; or maybe you’ve gotten very, very skilled at navigating Google Earth to creep on your favorite Zillow listings. (No…

Absolute 1st With Assisted Docking

Featuring IPS engines on all boats, Absolute Yachts is the first shipyard to provide the new Volvo Penta Assisted Docking system on its entire range. Absolute and its engine supplier Volvo Penta build on their long-standing partnership to offer boat owners around the world the Assisted Docking system, the latest innovation launched by the famous Swedish manufacturer in 2021. By…

Sailfish’s Stalwart Stringer System Promise

The backbone of Sailfish Boats premium product. Boat manufacturers can talk all day about fancy fishing features or a boat’s rugged abilities. But ultimately the integrity of any boat comes down to its hull. And the integrity of any hull lies in its robust stringer system. Sailfish doesn’t cut corners or allow room for error…

Sailfish Adds New Touch

The classic walkaround design is made to fit a broad range of functionality. There are many unique advantages to this style boat, which hosts everything from family days on the lake to long fishing excursions. Sailfish’s 220 WAC model is no exception, and tells its own unique story of fun and adventure. The 220 WAC…

Center Console or Dual Console

Learn the subtle differences between the layouts to decide if you want a center console or dual console. Center Console or Dual Console? Both models are experiencing a surge in overall popularity – especially during the pandemic. With so many options available to anglers and families, it is important to understand the subtle differences between…

Volvo Assisted Docking Recognized

Volvo Penta’s Assisted Docking technology has been honored among the top products of the year by Boating Industry Magazine The top 50 boating products appeared in the May issue of the monthly boating trade magazine. They were chosen by the editors from hundreds of nominations, based on their impact on the industry, innovation and how…

Mercury SmartCraft Connect

Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), today launched SmartCraft Connect, which allows boaters to use Garmin and Raymarine multi-function displays (MFDs) to access detailed information about the status and operation of their SmartCraft-compatible marine engines. For years, Mercury has made advanced engine monitoring and alerts available to boaters through its powerful VesselView technology….

Power of Sailfish Hull Technology

If you want to know only one thing that that distinguishes a Sailfish boat, it is the technology behind its smooth ride – specifically the Sailfish hull technology. Sailfish’s unique Variable Degree Stepped (VDS) hull system is designed to deliver the smoothest experience and overall best ride stability in its class, in all water conditions. Sailfish’s VDS hull…

Launching the New Absolute 60 Fly

The Evolution of The Absolute Shipyard Launching the NEW 60 Fly and Coupe’ Range for Generation 2022 Absolute Yachts approaches the start of boating season creating high expectations for the Generation 2022 new models. A very optimistic opening awaits their shipyard thanks to the launch of a brand new range, as well as two exciting…

Yamaha Recognize for Excellence

Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year…

The Valhalla V46 Just Got Better

Now Offering Mercury’s Game-Changing Verado Outboards The world’s best big center console just got better. Valhalla Boatworks (VBW) is proud to announce that it will offer Mercury’s new game-changing 7.6-liter V12 600-hp Verado outboards on the Valhalla 46, the newly introduced flagship of the V Series. “We’re extremely excited,” said Viking President and CEO Pat…

Sunseeker’s 65 SY | Volvo Penta IPS

When Sunseeker International revealed its radically new 65 Sport Yacht design in late 2020, it was almost certainly the sculptured exterior styling, innovative helm concept, and stylish interior appointments that initially caught the eye. But behind that sleek exterior is another impressive development that is set to have an equally impressive impact on the cruising…

New V12 600hp Verado by Mercury

Mercury Marine®, a division of Brunswick Corporation, today introduced the new 7.6‑liter V12 600hp Verado® outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry‑first features for a wide variety of applications. “With boats continuing to grow bigger and performance expectations…

Volvo Penta | Work Boat World Award

Volvo Penta’s diesel engines were the first choice for numerous award-winning vessels. This achievement was recognized at the Work Boat World Awards where Volvo Penta won Best Small Diesel Engine Supplier 2020.

Updated V6 Offshore Outboards

Yamaha Marine kicks off 2021 with brand new product offerings including updated V6 Offshore outboards that combine new benefits with a reliable performance legacy. The new F250 and F300 V6 Offshore Digital Electronic Control (DEC) models boast built-in Digital Electric Steering (DES), Thrust Enhancing Reverse Exhaust (TERE) and other XTO Offshore®-inspired features. “The new, updated…

JBYS Adds Sailfish to Brand Lineup

Sailfish Boats has seen an immediate impact and growth spurt since the addition of Rob Parmentier as President and CEO. In recent months, Sailfish has added five new dealers to its list of partners, and Jefferson Beach Yachts Sales (JBYS) is excited to be among them. Erik Krueger, Jefferson Beach Yacht Sales Vice President, said,…

Absolute 64 Navetta is the “Best for Travel”

Best of Boats Awards 2020 Absolute 64 Navetta is the “Best for Travel” On Thursday, November 19th, the Best Of Boats Award 2020 award ceremony took place in Berlin. This is the only award in the motorboating world that aims at identifying the best yachts based on five categories: 1. Best for Beginners 2. Best for Family…

New Sunseeker 74 and 74 SY XPS

Sunseeker International has revealed its Predator 74 and 74 Sport Yacht will now be available as an XPS Limited Edition. Both yachts will feature dramatic new styling and numerous luxurious appointments which are only available together, as part of an optional package. The XPS package on offer is available with the largest 1900 MAN engine…

Volvo Penta Hits 30,000 Installations

Volvo Penta Inboard Performance System (IPS) units deliver a unique user experience Up to 30% reduced fuel consumption and 30% less CO2 emissions compared to traditional inboard shafts. The company has now supplied 30,000 Volvo Penta IPS solutions across the marine sectors. Environmental care has been a core value at Volvo Penta since 1972 and…

The New Viking 54 Convertible

Viking reaffirms its domination of the mid-size convertible with the new Viking 54 Convertible Following their mantra to build a better boat every day, Viking has consistently brought new and exciting yachts to you for 56 years. With multiple generations in various size ranges, their commitment to their customers and level of expertise shine through…

Best in Innovation 2020 Navetta 64

Sometimes we wonder if the real success is the one that makes you clap or the one that makes your heart beat. When talked about passion, well, the ambition could be to get both results. Thus, after having successfully overcame the initial confrontation with dealers, media and the first shipowners on board, the new Navetta…

Absolute 50 Fly- The Achievement

Success, Beyond The Most Ambitious Goals With an excellent balance between size and functionality, as well as a large availability of room devised to foster comfort, Absolute 50 Fly – The Absolute Achievement – captures the essence of our ambition: offering amazing size, maximum comfort, and absolute livability. This dynamic and innovative yacht is decidedly…

Sunseeker Superyachts Explained

The largest and most opulent in the range, Sunseeker Superyachts represent the finest in Sunseeker style, design, practicality and ingenuity. Superyacht Division The Superyacht Division houses a distinctive range of yachts from 30M-50M. The division allows clients to grow through the range of superyachts with greater flexibility in terms of design and layouts. From floor…

V Series Expansion: Valhalla Boatworks V-46

The V Series Expands with the Valhalla V-46 Building on the overwhelming success of the V Series high-performance luxury center consoles, the Viking Yacht Company has begun the next chapter in the evolution of the Valhalla Boatworks – the V-46. Viking announced the creation of Valhalla Boatworks (VBW) in February 2019, and introduced the first…

Mercury Awarded | Energy Efficiency

Initiatives reflect company’s belief that industry can champion significant and sustainable improvements to protect the environment Mercury Marine today was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin’s Focus on Energy program. The award, timed to coincide with Earth Day, honors Wisconsin businesses, organizations and communities that make outstanding efforts toward…

Seakeeper 1 Launches

For the first time, stabilization available for boats as small as 23′ CALIFORNIA, Md. (February 12, 2020) – Seakeeper, the leader in marine stabilization, launched its newest, smallest, and most radically different model yet, the Seakeeper 1, today at a media event before the Miami International Boat Show.  The Seakeeper 1 is designed to eliminate…

Sunseeker 76 Yacht Wins Award

Sunseeker’s 76 Yacht was announced as the winner of the ‘Flybridges over 60ft’ award at the Motor Boat Awards. Held at a glittering awards ceremony in Dusseldorf and attended by global boat brands and industry VIPs, the award was a welcome win for one of Sunseeker’s most successful models in its range. The 76 Yacht…

Exceptional Sales Achievement with Princess Yachts

Team JBYS Recognized in England Team JBYS was recognized in England today, at the Princess dealer meeting, for our Exceptional Sales Achievement with Princess Yachts America as the #2 Dealership of Excellence in the United States! Incredible work on behalf of every crew member at Jefferson Beach Yacht Sales whose genuine standards of excellence across all…

Seakeeper Serious About Small Boats

Multiple efforts confirm commitment to making stabilization a reality for all boaters With the goal to stabilize every boat on the water, Seakeeper, the leader in marine stabilization, is taking large strides to make that goal a reality. There is no one-size-fits-all guide to stabilization, but one thing is certain – the smaller the boat,…

100th Sunseeker 52 Manhattan

100TH SUNSEEKER MANHATTAN 52 UNDERLINES ITS PLACE IN HISTORY Fastest selling model in the company’s history reaches a key milestone As of July 2019 JBYS has sold six 52 Manhattans! Sunseeker International is celebrating the production of 100 Manhattan 52s today, a very important milestone for the fastest selling model in the company’s history. The talented…

Princess Best Flybridge Up to 60′

Princess Wins Best Flybridge up to 60′ at 2019 Motor Boat Awards Princess is delighted to announce that the Princess F55 has won the 2019 Motor Boat Award for Best Flybridge up to 60ft. The awards are hosted by Motor Boat & Yachting magazine and are judged on the boat’s design, ability and value for money in…

Valhalla Pricing Announced

Valhalla Boatworks announces V-Series Pricing This new breed of center consoles sets evolutionary standards in performance, engineering, quality and fishing capabilities. Built by the Viking Yacht Company, Valhalla Boatworks was developed to fulfill a strong desire for high-end center console which is equally adept and equipped for coastal or offshore missions. The V series consists…

Braithwaite Brothers Receive Award

The pioneering brothers behind Sunseeker International were awarded the coveted Outstanding Achievement award at the 2018 Luxury Briefing Awards, held at The Savoy Hotel in London on Monday evening. In recognition of a combined career spanning more than 100 years, Robert and John Braithwaite’s remarkable story is one of innovation, daring, perseverance and the unwavering desire to create the finest luxury performance motor yachts in…

HCB Signs JBYS

HCB SIGNS JEFFERSON BEACH YACHT SALES AS LATEST ANNEX. HCB Center Console Yachts™ continued to enjoy traction in its new factory partner business model with the signing of Jefferson Beach Yacht Sales (JBYS). HCB creates custom, offshore center console yachts ranging from 39 to 53 feet, with a new 65-foot model debuting at the Fort…

Absolute 58 Fly Best in its Class

The “Asia Boating Awards” had already awarded Absolute in 2017, attributing to the Absolute 50 Fly, novelty of the nautical season 2016-2017, the “Best Flybridge Yacht up to 55 feet” award. A few days ago, another novelty of the Italian shipyard stepped to the podium: the Absolute 58 Fly has been proclaimed at the Singapore…

Exceptional Sales Achievement

Ron Silvia Congratulations to our very own Ron Silvia for earning a Sales Award of Excellence for Exceptional Sales Achievement with Princess Yachts! Ron is responsible for the presence of numerous Princess Yachts cruising up and down the Chicago River and throughout the Great Lakes. 

Williams Takes Order 100th MiniJet

WILLIAMS TAKES ORDER FOR 100TH MINIJET SINCE SEPTEMBER LAUNCH Williams Jet Tenders, the world’s leading jet tender manufacturer, recently took its 100th order for the new Minijet 280 following its world debut at the Cannes Yachting Festival in September. The Minijet 280 is the first in a brand new range for Williams, offering customers a smaller, lighter…

JBYS Earns Top Dealer for Absolute

Top Dealer in North America – 2016 Jefferson Beach Yacht Sales was awarded the 2016 Top Dealer in North America for Absolute Yachts at the recent Yachts Miami Beach Boat Show. As presented by the Absolute Ownership, JBYS won “for the passion, energy and enthusiasm deployed while introducing the Absolute brand into their region, where…

JBYS 5th Earns Distributor Award

Praise from Sunseeker International Once again, Jefferson Beach Yacht Sales has earned a Distributor of the Year Award from Sunseeker International! This is our 5th experience receiving such an award, and this time our award was given in recognition of annual SALES GROWTH. It was with great pleasure and pride that Greg Krueger, JBYS President, and…

Greg Inducted | MBIA Hall of Fame

JBYS President, Greg Krueger, was inducted into the Michigan Boating Industry Association (MBIA) Hall of Fame on December 1, 2011. “Greg has made great contributions to the MBIA and our industry during his time on the Board and throughout his life,” said MBIA President, John Ropp. “We owe a great deal of gratitude to Greg for…

JBYS Earns Sunseeker Award

Delivering the BEST IN THE WORLD Customer Service Once again, Jefferson Beach Yacht Sales has earned a Sunseeker Distributor of the Year Award from Sunseeker International in recognition of our achievements to deliver BEST IN THE WORLD customer service! It was with great pleasure and pride that JBYS president, Greg Krueger, accepted the 2011 award from Robert Braithwaite,…

JBYS Achieves Sunseeker Service Award

Distributor of the Year – Bronze Award We are please to report receipt of a Distributor of the Year Bronze Award in recognition of our achievements to deliver BEST IN THE WORLD customer service from Sunseeker Yachts. Presented to us on our very own piece of Royal Doulton, this award is a true honor – and…

THE DUFFY POWER RUDDER™

Our patented Duffy Power Rudder is yet another example of what sets Duffy apart from any other electric boat company out there. The Duffy Power Rudder was meticulously designed and built over a period of nearly 10 years using the knowledge we had accumulated from 30 years of prior experience building electric boats. The result is something that we are…