The all-new Princess Yachts C48 Outboard Yacht will be the first model in the new C Class, a fresh line designed to push performance, styling, and versatility into the future. The C48 will make its world premiere at the 2026 Fort Lauderdale International Boat Show. The C Class is unlike anything in the current Princess lineup. Sleek, sporty, and built for a new generation of owners, it brings outboard power and contemporary design to the forefront.
Category: News
Act Now: New Boats at a Great Price
Here’s your chance to step into a brand-new vessel at an unbeatable value. We’ve released select dealer demo boats, lightly showcased and meticulously cared for—now available with clear asking prices to make your decision easier. These are true new boats, offered at a rare advantage for those ready to move quickly. Priced to sell and backed by full warranties, this limited selection won’t last long. Take advantage of this unique opportunity to own the yacht you’ve been dreaming of, at a price you won’t see again.
Sunseeker Range Simplified Naming System
Sunseeker Yachts has announced the introduction of a new, standardized naming convention across its entire model range. This is about more than just names—it’s about making their world-class range easier to understand and navigate. Simply put, Sunseeker is aligning their lineup with clarity, consistency, and future growth in mind.
New Brand Unveiled | MJM Yachts Joins JBYS Fleet
We’re proud to announce that MJM Yachts is officially joining our world-class lineup of brands — bringing with it a reputation for innovation, luxury, and performance that perfectly complements our mission of delivering the very best to our customers. Natascia Hatch, CEO of MJM Yachts, shared: “Amy, Erik and their long-standing team of passionate boaters have established themselves as leaders in the marine industry. We are proud to welcome them aboard at MJM.”
Sell Your Boat With The JBYS Advantage
Selling your boat or yacht is a big decision — and choosing the right partner makes all the difference. At Jefferson Beach Yacht Sales, we’ve been serving the Great Lakes and beyond for over 50 years. Our Selling Advantage means more visibility, stronger offers, and smoother transactions from start to finish. Get the highest selling price, in the shortest amount of time when you sell your boat with JBYS!
Explore New & Pre-Owned Boats for Sale
Serving boaters across the Great Lakes and beyond, Jefferson Beach Yacht Sales offers a wide selection of new and pre-owned boats for sale. With summer winding down, it’s the perfect time to explore luxury yachts and end-of-season opportunities before next year’s boating kicks off.
The All-New Chicago International Boat Show Hits Navy Pier
Set against the backdrop of Lake Michigan and Navy Pier, this new in-water showcase blends luxury yachts, innovative design, and Chicago’s unmistakable energy, all just steps from downtown. Join us at the first ever Chicago International Boat Show!
Boyne Thunder 2025: Power, People, and Pure Northern Michigan Energy
Boyne Thunder roared through Northern Michigan once again, and the energy was next-level. One highlight for our team this year? The brand new, custom built HCB 56 Sueños we had on display and in the run. It turned heads all weekend and sparked a lot of dockside conversation. Check out our gallery, and don’t miss the high-octane event video from Nautical Network featuring that unmistakable Boyne vibe!
Watch “The Yacht Life”: HCB’s New TV Series
This series captures what it means to dream, build, and live life on an HCB, blending storytelling and product in a way no other center console builder has done before. And this is just the start. Future episodes will dive deeper into custom builds, owner journeys, offshore performance, fishing thrills, and the luxury lifestyle that makes HCB stand apart. As your Great Lakes HCB dealer, we’re proud to bring this vision to our region’s boaters — and help inspire your next adventure.
Sailfish Sailathon Summer Rebate Event is On!
Ready to score big on a new Sailfish? The Sailfish Sailathon Summer Sales Rebate is officially underway! Now through August 31, 2025, enjoy cash rebates on select in-stock Sailfish models — with savings up to $10,00 on eligible boats. From award-winning center consoles to versatile dual consoles, this is the perfect chance to get behind the helm of a Sailfish that’s built for serious fun on the water.