News


Sunseeker Wins Innovation of the Year Award

Sunseeker has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 Sunseeker is delighted to announce it has won the ‘Innovation of the Year’ award at the BOAT International Design and Innovation Awards 2022 for its spectacular X-TEND™ system. The awards acknowledged everything from architecture, styling, innovation and…


Join Our Service Department

Come Aboard and Join Our Crew! We are on course to grow our service department and looking for talented individuals. Become a part of our story and start your next adventure with us. Service Administrator | St. Clair Shores, MI Service Technician | Marblehead, OH Diesel Technician | St. Clair Shores, MI Gas/Outboard Technician |…


Do Not Fill Your Tank with E15 Gasoline

Boaters Beware: MBIA warns boaters not to fill up using E15 gasoline. E15 fuel, which contains 15 percent ethanol, will be sold in the summer months this year as a way to lower fuel prices. In the past E15 was not sold between June 1 through September 15 – the typical boating season for most…


Building the V-33

Valhalla Boatworks shines the spotlight on the V-33 Brothers Bill and Bob Healey founded Viking in 1964 with a commitment “to build a better boat every day.” It’s a philosophy they still use, along with their sister company Valhalla Boatworks, six decades later. This philosophy is one that shapes the Valhalla V-33. The building process…


The Sunseeker 100 Yacht Revealed

Sunseeker 100 Yacht Revealed We are incredibly proud to unveil the 100 Yacht here in Poole with the owner in attendance to see, for the first time, this spectacular new model. Our project team has worked incredibly hard to present the first build and prepare the vessel for initial sea trials and testing. The second…


Behind the Scenes with Garmin

By David Schmidt | May 11, 2022 | Yachting Magazine Take an inside look at how Garmin turns ideas into tech by Yachting Magazine Google Maps directs me onto Garmin Way, and I absorb the scale of what I’m seeing. A seven- story tower punctuates an otherwise two-story landscape ahead. Maintained grounds, ornamental trees and…


Center Console: The All Purpose Boat

A Center Console is the Do-All Boat, and Great for the Money Versatility makes the center console a great option for any water adventure. This explains why the center console is among the most popular in the Sailfish lineup. Sailfish’s center consoles maintain a layout that allows boaters to do whatever, whenever. This layout accommodates…


Sailfish is Smooth and Steady

The technology behind the Variable Degree Stepped Hull System sets Sailfish apart from the rest The technology behind its smooth ride is one thing that sets Sailfish apart. No matter the water conditions, Sailfish’s unique Variable Degree Stepped (VDS) hull system delivers the smoothest experience and ride stability in its class. This VDS hull technology…


MCMF & MBIA Awarded State Grant to Fund AIS Awareness

The Michigan Clean Marina Foundation and the Michigan Boating Industries Association have been awarded $302,700 in grant funding to increase awareness with boaters to prevent the spread of Aquatic Invasive Species The MCMF/MBIA funding project was announced March 1, during National Invasive Species Awareness Week. “With this funding we’re able to utilize our events, resources,…


Absolute Welcomes the New Navetta 75

Absolute Introduces the Navetta 75, The Largest Boat in the Shipyard Twenty years after it was founded, the Absolute shipyard celebrates its success by introducing Navetta 75, the new fleet flagship. The largest boat in the shipyard, “The Absolute Sphere” is designed to expand the Navetta range. It is no coincidence that Absolute chose the…


The Avator Electric Outboard Concept

Mercury announces the exciting new vision with its Avator electric outboard concept. This new development represents Mercury’s next step in marine innovation and advanced technology. The formal release of electric outboard products can be expected later in 2022 and 2023. Avator creates a new boating experience for Mercury’s global customers through the electrification of outboard motors….


Mercury Introduces New Outboard Joystick System

Mercury introduces Joystick Piloting for Outboards with Bow Thruster for Precision Control of Large Outboard Vessels Mercury Marine has introduced Joystick Piloting for Outboards (JPO) with Bow Thruster. This is the industry’s first outboard joystick system with full and seamless integration of a bow thruster. This new system provides the ability to maneuver larger vessels…


Valhalla Boatworks Announces the All-New V-55

Valhalla Boatworks announces the all-new V-55 center console – an evolution of Viking excellence. Twelve months after rocking the center console world with the introduction of the revolutionary V-46 center console, Valhalla Boatworks has stolen the spotlight again with the announcement of the all-new Valhalla 55. The latest flagship of the V Series is poised…


Princess Y72 and F45 Win Best Flybridge Award

Princess Yachts Y72 and F45 Win The Motorboat and Yachting Best Flybridge Awards The Princess Y72 and Princess F45 were both awarded at the Motor Boat & Yachting (MBY) 2022 Motorboat Awards. The Princess Y72 was awarded winner for best Flybridge over 60ft. Judges took notice of the glamour, polish, and attention-to-detail. Such qualities are…


Absolute 48 Coupe Receives European Powerboat Award

The 48 Coupe is named the European Powerboat of the year 2022 in the “Up to 20M” Category Absolute Yachts is having a wonderful start to the year. The Absolute 48 Coupé was awarded the European Powerboat of 2022 in the “Up to 20m” category. The winners were announced during a virtual ceremony held on…


The Sunseeker Magazine

Sunseeker Encourages Boaters to Seek More with the Sunseeker magazine and Full Range Brochure. The official Sunseeker magazine provides readers with a true sense of what it means to buy into the Sunseeker brand. The magazine contains stunning photography as well as the latest industry news. Readers will also gain insight to Sunseekers newest models…


The Importance and Uniqueness of Hull Design

Boating Magazine highlights the importance of hull design in regards to Sailfish Boat’s “Variable Degree Stepped” hull design “The Sailfish 276 DC features the variable-deadrise concept, which provides a good balance between speed and stability.” In the world of boats, the major thing to consider is hull shape. Boats have deep-V hulls, flat-bottomed hulls, and…


Princess Yachts Announces the All-New V50

Impeccable Handling and Advanced Technology Aboard the All-New Princess V50 – Efficient Volvo Penta IPS650 engines provide top speeds in excess of 30 knots – Sleek styling with an extended canopy to provide more usable outdoor space – Hand-crafted using premium materials of the highest quality, the V50 is stylish without compromising practicality or usability…


The Passing of a Legend

Viking Yachts Co-Founder Robert T. Healey Sr. (1929-2021) (New Gretna, New Jersey, December 14, 2021) – Robert T. Healey Sr., the co-founder of the Viking Yacht Company who helped build the company into an industry leader and led the fight that repealed the Federal Luxury Tax on yachts in the early 1990s, passed away last…


Sunseeker 88 Yacht

The Ultimate Yachting Experience The stunning all-new 88 Yacht showcases Sunseeker’s outstanding design and technology. This excellence, fueled by a passion to create the ultimate yachting experience for all on-board. The 88 Yacht’s exterior profile has black feature accents, angular hull glazing and glazed bulwark panels. These features make it one of the yard’s most…


How to Winterize Your Boat’s Electronics

Things to do to prepare your boat for winter. Sadly for many of us, the time has come. Before you put your boat up for the year, though, there are a few things you’ll want to do to prepare your onboard marine electronics for the upcoming inactivity. 1. Check cables/wiring. Check any exposed cables or…


Sunseeker Triumphant with Design Innovation Award

Sunseeker is delighted to announce its most recent win at this year’s Metstrade Boat Builder Awards Judges presented the “Innovative On-Board Design Solution” award to Sunseeker. This took place at a ceremonial event on Wednesday, November 17, 2021. The now multi-award-winning Sunseeker 65 Sport Yacht was recognized for its exceptional SkyHelm feature. The 65 Sport…


Seakeeper Scheduled Maintenance Plan

Seakeeper Maintenance Seakeepers are designed to require minimal maintenance. Most of the critical components are contained in a sealed enclosure. This design protects these elements from moisture that could be corrosive. However, The closed-loop hydraulic circuit will need to be inspected and serviced periodically. The cooling circuit also requires occasional examination and maintenance. Follow the…


Volvo Penta Assisted Docking Wins Awards

Volvo Penta is a leader in technology that makes boating easier, safer, and more accessible than ever before. This commitment has been recognized at the 2021 METSTRADE Show where the Assisted Docking System received multiple DAME Design Awards. On November 16th the DAME Design Awards announced Volvo Penta’s Assisted Docking System was a joint winner of…


USCG Documentation Vs. State Titling

The Difference between Federal-Titling with the USCG and State-Titling Explained After purchasing a new boat, comes the question. Does the boat need to be federally-documented with the USCG or state-titled? What is the difference? There is often confusion surrounding these questions. Each form of titling has a specific set of criteria the vessel must meet…


The New Frontier of Absolute Luxury Yachts

For twenty years, the shipyard in Piacenza, Northern Italy, has been a reference point for international boating. Here are the strengths of its luxury yachts. Absolute Yachts is an Italian company that, since 2002, has been building luxury motor yachts between 47 to 73 feet. Its three ranges | Navetta, Flybridge, and Coupé – offer a high level of design…


Studies Show Boating Induces Wellness

Research shows that people experience emotional benefits when boating. Boating can promote a person’s wellness in many ways and increase over all health. Marine biologist Dr. Wallace J. Nichols is the author of Blue Mind. His book explains the scientific connection between the water and happiness. In a recent study with Discover Boating, Dr. Wallace…


Mercury Marine Gives Quit Confidence

To some, boating is a performance-driven feast for the senses: the push of the throttle, the blast of the ocean air, the roar of the outboard engine(s) as the boat reaches plane. For others, it’s the overall stillness of the experience – the quiet connection with the boat and with those inside it – that…


Garmin Marine Team Wins Manufacturer of the Year

Garmin also recognized as a Most Innovative Marine Company in annual Soundings Trade Only awards Garmin® International Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), the world’s largest and most innovative marine electronics manufacturer, today announced that it was named Manufacturer of the Year for the seventh consecutive year by members of the National Marine Electronics Association (NMEA) at its…


Absolute Yachts Presents the 56 Fly

LET CHARM AND PERSONALITY INSPIRE YOUR NEXT ROUTE  The result of engineering innovation, Italian design and a passion for details, the latest project by the Piacenza-based shipyard is called 56 FLY – The Absolute Charisma. Featuring a strong, confident personality, 56 FLY was created to be noticed and to fascinate boat owners with a proven mix of comfort and…


SEABOB Technology

Quality right down to the last detail. The SEABOB-Jet is the absolute paragon of cutting-edge technology. In order for the vehicle to live up to this claim, the drive unit was made using premium carbon elements, established ceramic coatings and precious metals resistant to salt water. Meticulously hand-crafted, this water sports vehicle is made of…


Yamaha Marine Unveils MyYamahaOutboards

New App and Web Portal Improve Overall Customer Experiences, Enhance Outboard Values This summer, Yamaha Marine introduces MyYamahaOutboards, a new mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each…


Absolute Launches the First Model in the New Coupe Range

Absolute Yachts throws down the gauntlet to the luxury yacht industry with the new Coupé range: sporty, devoted to comfort, and highly versatile. The Coupé range has been completely re-invented by the Italian shipyard: the revolutionary ideas that have made Absolute’s models famous are back on board, enhanced by intriguing new features. For instance, they have…


How to Read Nautical Charts

Even if you’re new to boating, it’s unlikely that you’re completely new to GPS systems. Maybe you have a car GPS to get you from point A to point B; maybe you rely on a smartphone; or maybe you’ve gotten very, very skilled at navigating Google Earth to creep on your favorite Zillow listings. (No…


Absolute Becomes the First with Volvo Penta Assisted Docking

Featuring IPS engines on all boats, Absolute Yachts is the first shipyard to provide the new Volvo Penta Assisted Docking system on its entire range. Absolute and its engine supplier Volvo Penta build on their long-standing partnership to offer boat owners around the world the Assisted Docking system, the latest innovation launched by the famous Swedish manufacturer in 2021. By…


Sailfish Adds a New Touch to Classic Design

The classic walkaround design is made to fit a broad range of functionality. There are many unique advantages to this style boat, which hosts everything from family days on the lake to long fishing excursions. Sailfish’s 220 WAC model is no exception, and tells its own unique story of fun and adventure. The 220 WAC…


Are You a Center Console or a Duel Console Type

Center and Dual Console models are experiencing a surge in overall popularity – especially during the pandemic. With so many options available to anglers and families, it is important to understand the subtle differences between layouts to decide. Both platforms cater to fishing and entertaining needs, but one is uniquely different from the other. One…


Boating Industry Recognizes Volvo Penta Assisted Docking

Volvo Penta’s Assisted Docking technology has been honored among the top products of the year by Boating Industry magazine The top 50 boating products appeared in the May issue of the monthly boating trade magazine. They were chosen by the editors from hundreds of nominations, based on their impact on the industry, innovation and how…


Mercury SmartCraft Connect Expands VesselView Functionality

Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), today launched SmartCraft Connect, which allows boaters to use Garmin and Raymarine multi-function displays (MFDs) to access detailed information about the status and operation of their SmartCraft-compatible marine engines. For years, Mercury has made advanced engine monitoring and alerts available to boaters through its powerful VesselView technology….


The Power of Sailfish Hull Technology

If you want to know only one thing that that distinguishes a Sailfish boat, it is the technology behind its smooth ride. Sailfish’s unique Variable Degree Stepped (VDS) hull system is designed to deliver the smoothest experience and overall best ride stability in its class, in all water conditions. Sailfish’s VDS hull technology is characterized by three ’stepped’…


Launching the New Absolute 60 Fly

The Evolution of The Absolute Shipyard: Launching the NEW 60 Fly and Coupe’ Range for Generation 2022 Absolute Yachts approaches the start of boating season creating high expectations for the Generation 2022 new models. A very optimistic opening awaits their shipyard thanks to the launch of a brand new range, as well as two exciting…


Yamaha Recognize for Excellence in Customer Satisfaction

Yamaha’s U.S. Marine Business Unit accepted the 2021 National Marine Manufacturers Association (NMMA®) CSI Award for excellence in customer satisfaction in five categories including Outboard Engine, WaveRunner® personal watercraft and Jet Boat as well as for Yamaha’s boat companies Skeeter® and G3® Boats. Yamaha has received this recognition in the Outboard Engine category every year…


The Valhalla V46 Just Got Better

The world’s best big center console just got better. Valhalla Boatworks (VBW) is proud to announce that it will offer Mercury’s new game-changing 7.6-liter V12 600-hp Verado outboards on the Valhalla 46, the newly introduced flagship of the V Series. “We’re extremely excited,” said Viking President and CEO Pat Healey. “This is truly an incredible…


Sunseeker’s New 65 Sport Yacht Powered by Volvo Penta IPS

When Sunseeker International revealed its radically new 65 Sport Yacht design in late 2020, it was almost certainly the sculptured exterior styling, innovative helm concept, and stylish interior appointments that initially caught the eye. But behind that sleek exterior is another impressive development that is set to have an equally impressive impact on the cruising…


The all NEW V12 600hp Verado by Mercury Marine

Mercury Marine®, a division of Brunswick Corporation, today introduced the new 7.6‑liter V12 600hp Verado® outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry‑first features for a wide variety of applications. “With boats continuing to grow bigger and performance expectations…


New, Updated V6 Offshore Outboards Introduced by Yamaha

Yamaha Marine kicks off 2021 with brand new product offerings including updated V6 Offshore outboards that combine new benefits with a reliable performance legacy. The new F250 and F300 V6 Offshore Digital Electronic Control (DEC) models boast built-in Digital Electric Steering (DES), Thrust Enhancing Reverse Exhaust (TERE) and other XTO Offshore®-inspired features. “The new, updated…


JBYS Adds Sailfish Boats to Brand Lineup

Sailfish Boats has seen an immediate impact and growth spurt since the addition of Rob Parmentier as President and CEO. In recent months, Sailfish has added five new dealers to its list of partners, and Jefferson Beach Yachts Sales (JBYS) is excited to be among them. Erik Krueger, Jefferson Beach Yacht Sales Vice President, said,…


Absolute 64 Navetta – The Best for Travel

Best of Boats Awards 2020 | Absolute 64 Navetta is the “Best for Travel” On Thursday, November 19th, the Best Of Boats Award 2020 award ceremony took place in Berlin, with the nominated yachts and shipyards. Initiated in 2014, this is the only award in the motorboating world that aims at identifying the best yachts of the…


Volvo Penta Hits 30,000 IPS Installations

Volvo Penta Inboard Performance System (IPS) units deliver a unique user experience with up to 30% reduced fuel consumption and 30% less CO2 emissions compared to traditional inboard shafts. The company has now supplied 30,000 Volvo Penta IPS solutions across the marine sectors. Environmental care has been a core value at Volvo Penta since 1972…


The New Viking 54 Convertible

Viking reaffirms its domination of the mid-size convertible with the new Viking 54 Convertible. Following their mantra to build a better boat every day, Viking has consistently brought new and exciting yachts to you for 56 years. With multiple generations in various size ranges, their commitment to their customers and level of expertise shine through…


Best in Innovation 2020 | Navetta 64

Sometimes we wonder if the real success is the one that makes you clap or the one that makes your heart beat. When talked about passion, well, the ambition could be to get both results. Thus, after having successfully overcame the initial confrontation with dealers, media and the first shipowners on board, the new Navetta…


Absolute 50 Fly- The Achievement

Success, Beyond The Most Ambitious Goals With an excellent balance between size and functionality, as well as a large availability of room devised to foster comfort, Absolute 50 Fly – The Absolute Achievement – captures the essence of our ambition: offering amazing size, maximum comfort, and absolute livability. This dynamic and innovative yacht is decidedly…


Sunseeker Superyachts Explained

The largest and most opulent in the range, Sunseeker Superyachts represent the finest in Sunseeker style, design, practicality and ingenuity. The Superyacht Division houses a distinctive range of yachts from 30M-50M. The division allows clients to grow through the range of superyachts with greater flexibility in terms of design and layouts. From floor plans to…


Valhalla Boatworks | The Next Chapter V-46

The V Series Expands with the Valhalla V-46 Building on the overwhelming success of the V Series high-performance luxury center consoles, the Viking Yacht Company has begun the next chapter in the evolution of the Valhalla Boatworks – the V-46. Viking announced the creation of Valhalla Boatworks (VBW) in February 2019, and introduced the first…


Mercury Marine Receives Award for Energy Efficiency on Earth Day

Initiatives reflect company’s belief that industry can champion significant and sustainable improvements to protect the environment Mercury Marine today was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin’s Focus on Energy program. The award, timed to coincide with Earth Day, honors Wisconsin businesses, organizations and communities that make outstanding efforts toward…


Seakeeper 1 Launches as the Smallest Ever

For the first time, stabilization available for boats as small as 23′ CALIFORNIA, Md. (February 12, 2020) – Seakeeper, the leader in marine stabilization, launched its newest, smallest, and most radically different model yet, the Seakeeper 1, today at a media event before the Miami International Boat Show.  The Seakeeper 1 is designed to eliminate…


Sunseeker 76 Yacht Wins 2020 Motor Boat Award

Sunseeker’s 76 Yacht was announced as the winner of the ‘Flybridges over 60ft’ award at the Motor Boat Awards. Held at a glittering awards ceremony in Dusseldorf and attended by global boat brands and industry VIPs, the award was a welcome win for one of Sunseeker’s most successful models in its range. The 76 Yacht…


Exceptional Sales Achievement with Princess Yachts

Team JBYS was recognized in England today, at the Princess dealer meeting, for our Exceptional Sales Achievement with Princess Yachts America as the #2 Dealership of Excellence in the United States! Incredible work on behalf of every crew member at Jefferson Beach Yacht Sales whose genuine standards of excellence across all departments makes an achievement like…


Seakeeper is Serious About Small Boats

Multiple efforts confirm commitment to making stabilization a reality for all boaters With the goal to stabilize every boat on the water, Seakeeper, the leader in marine stabilization, is taking large strides to make that goal a reality. There is no one-size-fits-all guide to stabilization, but one thing is certain – the smaller the boat,…


100th Sunseeker 52 Manhattan

100TH SUNSEEKER MANHATTAN 52 UNDERLINES ITS PLACE IN HISTORY Fastest selling model in the company’s history reaches a key milestone As of July 2019 JBYS has sold six 52 Manhattans! Sunseeker International is celebrating the production of 100 Manhattan 52s today, a very important milestone for the fastest selling model in the company’s history. The talented…


Princess Wins Best Flybridge Up to 60′

Princess Wins Best Flybridge up to 60′ at 2019 Motor Boat Awards Princess is delighted to announce that the Princess F55 has won the 2019 Motor Boat Award for Best Flybridge up to 60ft. The awards are hosted by Motor Boat & Yachting magazine and are judged on the boat’s design, ability and value for money in…


Valhalla Pricing Announced

Valhalla Boatworks announces V-Series Pricing This new breed of center consoles sets evolutionary standards in performance, engineering, quality and fishing capabilities. Built by the Viking Yacht Company, Valhalla Boatworks was developed to fulfill a strong desire for high-end center console which is equally adept and equipped for coastal or offshore missions. The V series consists…


Braithwaite Brothers of Sunseeker Receive Award

The pioneering brothers behind Sunseeker International were awarded the coveted Outstanding Achievement award at the 2018 Luxury Briefing Awards, held at The Savoy Hotel in London on Monday evening. In recognition of a combined career spanning more than 100 years, Robert and John Braithwaite’s remarkable story is one of innovation, daring, perseverance and the unwavering desire to create the finest luxury performance motor yachts in…


Absolute 58 Fly Awarded Best in its Class

The “Asia Boating Awards” had already awarded Absolute in 2017, attributing to the Absolute 50 Fly, novelty of the nautical season 2016-2017, the “Best Flybridge Yacht up to 55 feet” award. A few days ago, another novelty of the Italian shipyard stepped to the podium: the Absolute 58 Fly has been proclaimed at the Singapore…


Exceptional Sales Achievement

Congratulations to our very own Ron Silvia for earning a Sales Award of Excellence for Exceptional Sales Achievement with Princess Yachts! Ron is responsible for the presence of numerous Princess Yachts cruising up and down the Chicago River and throughout the Great Lakes. 


Williams Takes Order for 100th MiniJet

WILLIAMS TAKES ORDER FOR 100TH MINIJET SINCE SEPTEMBER LAUNCH Williams Jet Tenders, the world’s leading jet tender manufacturer, recently took its 100th order for the new Minijet 280 following its world debut at the Cannes Yachting Festival in September. The Minijet 280 is the first in a brand new range for Williams, offering customers a smaller, lighter…


JBYS Earns Top Dealer for Absolute Yachts

Jefferson Beach Yacht Sales was awarded the 2016 Top Dealer in North America for Absolute Yachts at the recent Yachts Miami Beach Boat Show. As presented by the Absolute Ownership, JBYS won “for the passion, energy and enthusiasm deployed while introducing the Absolute brand into their region, where a selective and highly-demanding clientele plays the…


JBYS Earns 5th Distributor of the Year Award from Sunseeker

Once again, Jefferson Beach Yacht Sales has earned a Distributor of the Year Award from Sunseeker International! This is our 5th experience receiving such an award, and this time our award was given in recognition of annual SALES GROWTH. It was with great pleasure and pride that Greg Krueger, JBYS President, and Dave Ottenhoff, Partner and…


Greg Krueger Inducted into MBIA Hall of Fame

JBYS President, Greg Krueger, was inducted into the Michigan Boating Industry Association (MBIA) Hall of Fame on December 1, 2011. “Greg has made great contributions to the MBIA and our industry during his time on the Board and throughout his life,” said MBIA President, John Ropp. “We owe a great deal of gratitude to Greg for…


JBYS Earns Sunseeker Distributor of the Year Award

Once again, Jefferson Beach Yacht Sales has earned a Sunseeker Distributor of the Year Award from Sunseeker International in recognition of our achievements to deliver BEST IN THE WORLD customer service! It was with great pleasure and pride that JBYS president, Greg Krueger, accepted the 2011 award from Robert Braithwaite, CBE President for Sunseeker, at the recent Distributor…


THE DUFFY POWER RUDDER™

Our patented Duffy Power Rudder is yet another example of what sets Duffy apart from any other electric boat company out there. The Duffy Power Rudder was meticulously designed and built over a period of nearly 10 years using the knowledge we had accumulated from 30 years of prior experience building electric boats. The result is something that we are…

Events & News