Partnership with Viking
Jefferson Beach Yacht Sales becomes a dealer for Viking, and to this day, remains the longest-tenured Viking dealer in the world, solidifying a lasting partnership with one of the most respected yacht brands.
Over the years, Jefferson Beach Yacht Sales has expanded, becoming a major force in the marine industry and solidifying its reputation as a leader in both boat and yacht sales.
Greg Krueger joins Jefferson Beach Marina and quickly rises to the top, becoming the leading sales representative in just six months. Working alongside Alvin Wagner, they foster relationships with iconic boat brands such as Trojan, Bertram, Formula, and Wellcraft.
Jefferson Beach Yacht Sales becomes a dealer for Viking, and to this day, remains the longest-tenured Viking dealer in the world, solidifying a lasting partnership with one of the most respected yacht brands.
Greg Krueger departs Jefferson Beach Marina to launch Excel Marine, leveraging his manufacturer relationships to breathe new life into his business. Meanwhile, the marine industry faced the challenges of a luxury tax. During this time, former partners Greg and Alvin reunite and merge their efforts under the name Jefferson Beach Marina, persevering through the industry's tough times.'
6 Top servicing dealer awards
#1 Seller of the 74 ft Predator
Earned Dealership of excellence in 2022
Jefferson Beach Yacht Sales (JBY) is officially established, growing into a dualfaceted company that handles both boat sales and yacht sales, serving a growing clientele.
JBY opens its second office in Bay Harbor, marking the start of the company’s expansion and broadening its reach across new markets.
Continuing its growth, JBY establishes another location in Charlevoix, further expanding its presence in Michigan and enhancing service to the boating community.
Amidst the Michigan recession, Jefferson Beach Yacht Sales demonstrated resilience by expanding further into the Great Lakes market, opening a new location in Chicago. This strategic move allowed JBY to tap into a broader market while navigating challenging economic conditions.
2017 JBYS earns top north American dealer
2021 first Great lakes 65 Estrella
In the midst of a turbulent supply chain market, JBY expanded into Florida by hiring Matt Huyge, a naval architect specializing in HCB, to further grow their business in a key market.