Sell Your Boat With The JBYS Advantage

Selling your boat or yacht is a big decision — and choosing the right partner makes all the difference. At Jefferson Beach Yacht Sales, we’ve been serving the Great Lakes and beyond for over 50 years. Our Selling Advantage means more visibility, stronger offers, and smoother transactions from start to finish. Get the highest selling price, in the shortest amount of time when you sell your boat with JBYS!


Explore New & Pre-Owned Boats for Sale

Serving boaters across the Great Lakes and beyond, Jefferson Beach Yacht Sales offers a wide selection of new and pre-owned boats for sale. With summer winding down, it’s the perfect time to explore luxury yachts and end-of-season opportunities before next year’s boating kicks off.


Boyne Thunder 2025: Power, People, and Pure Northern Michigan Energy

Boyne Thunder roared through Northern Michigan once again, and the energy was next-level. One highlight for our team this year? The brand new, custom built HCB 56 Sueños we had on display and in the run. It turned heads all weekend and sparked a lot of dockside conversation. Check out our gallery, and don’t miss the high-octane event video from Nautical Network featuring that unmistakable Boyne vibe!


Watch “The Yacht Life”: HCB’s New TV Series

This series captures what it means to dream, build, and live life on an HCB, blending storytelling and product in a way no other center console builder has done before. And this is just the start. Future episodes will dive deeper into custom builds, owner journeys, offshore performance, fishing thrills, and the luxury lifestyle that makes HCB stand apart. As your Great Lakes HCB dealer, we’re proud to bring this vision to our region’s boaters — and help inspire your next adventure.


Princess Yachts Seize the Summer Sales Event

This summer, your Princess Yacht is closer than ever. For a limited time, enjoy exclusive incentives on select models—ready to deliver luxury, performance, and versatility across the Great Lakes. Whether you’re chasing quiet coves or open water adventures, there’s a Princess built for your kind of boating. Hurry—Princess Yachts Summer Sales Incentives end July 31, 2025!


The Latest from Viking: Multiple New Models Incoming

Viking Yachts is making waves with several exciting new models — including the all-new 50 Series lineup and the 64 Sport Coupe. From versatile mid-size options to sport-driven innovation, these new builds represent the next generation of Viking performance. As the oldest Viking dealer worldwide, our team is eager to help you explore these incredible models and secure your spot in the build queue.


Viking Yachts Announces New 64 Sport Coupe

Viking’s newest launch, the 64 Sport Coupe, blends the power and performance of the 64 Convertible with the sleek, climate-controlled comfort of an enclosed helm. Built for anglers and cruisers alike, the 64SC delivers serious capability with polished styling — and the very first hull is already headed to the Great Lakes.


2025 Viking & Valhalla Dealer Meeting & Sea Trial Event

Viking Yachts and Valhalla Boatworks are once again set to host their highly anticipated Annual Dealer Meeting & Sea Trial Event, taking place June 2–4, 2025 at the Golden Nugget in Atlantic City, New Jersey. For industry insiders and serious boaters alike, this annual gathering has become a key destination for networking, knowledge sharing, and most importantly—getting out on the water to experience the best of Viking and Valhalla firsthand.