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Boyne Thunder roared through Northern Michigan once again, and the energy was next-level. One highlight for our team this year? The brand new, custom built HCB 56 Sueños we had on display and in the run. It turned heads all weekend and sparked a lot of dockside conversation. Check out our gallery, and don’t miss the high-octane event video from Nautical Network featuring that unmistakable Boyne vibe!

This series captures what it means to dream, build, and live life on an HCB, blending storytelling and product in a way no other center console builder has done before. And this is just the start. Future episodes will dive deeper into custom builds, owner journeys, offshore performance, fishing thrills, and the luxury lifestyle that makes HCB stand apart. As your Great Lakes HCB dealer, we’re proud to bring this vision to our region’s boaters — and help inspire your next adventure.

This summer, your Princess Yacht is closer than ever. For a limited time, enjoy exclusive incentives on select models—ready to deliver luxury, performance, and versatility across the Great Lakes. Whether you’re chasing quiet coves or open water adventures, there’s a Princess built for your kind of boating. Hurry—Princess Yachts Summer Sales Incentives end July 31, 2025!

Viking Yachts is making waves with several exciting new models — including the all-new 50 Series lineup and the 64 Sport Coupe. From versatile mid-size options to sport-driven innovation, these new builds represent the next generation of Viking performance. As the oldest Viking dealer worldwide, our team is eager to help you explore these incredible models and secure your spot in the build queue.

Viking’s newest launch, the 64 Sport Coupe, blends the power and performance of the 64 Convertible with the sleek, climate-controlled comfort of an enclosed helm. Built for anglers and cruisers alike, the 64SC delivers serious capability with polished styling — and the very first hull is already headed to the Great Lakes.

Explore the Rebel 50: sleek, powerful, and made for Great Lakes cruising—from big water runs to long weekends at your favorite island hideaway.

Viking Yachts and Valhalla Boatworks are once again set to host their highly anticipated Annual Dealer Meeting & Sea Trial Event, taking place June 2–4, 2025 at the Golden Nugget in Atlantic City, New Jersey. For industry insiders and serious boaters alike, this annual gathering has become a key destination for networking, knowledge sharing, and most importantly—getting out on the water to experience the best of Viking and Valhalla firsthand.

After months of anticipation, Valhalla will officially unveil the V-55 Sport Yacht (SY) at this year’s event—marking the next evolution in their already game-changing fleet of high-performance center consoles. First teased last year as a concept, the V-55 Sport is designed to deliver luxurious cruising comfort with the edge and engineering Valhalla is known for.

From marine mechanics and fiberglass techs to sales managers and service advisors, the boating industry in Michigan is booming—with over $7.8 billion in economic impact and more than 58,000 jobs statewide. This growing industry is hungry for fresh talent, and the RBIEF scholarship is one of the best ways to get your foot in the door. If you’re a Michigan resident with a passion for boating and an interest in pursuing a career in the marine industry, this scholarship could help turn your goals into reality.

With an optimized length-to-beam ratio, these models deliver a soft, dry ride with remarkable speed, efficiency and handling, making them ideal for both offshore tournament fishing and extended cruising adventures. Leading the charge is the 50 Convertible, making its debut at the 2025 Fort Lauderdale International Boat Show!