This series captures what it means to dream, build, and live life on an HCB, blending storytelling and product in a way no other center console builder has done before. And this is just the start. Future episodes will dive deeper into custom builds, owner journeys, offshore performance, fishing thrills, and the luxury lifestyle that makes HCB stand apart. As your Great Lakes HCB dealer, we’re proud to bring this vision to our region’s boaters — and help inspire your next adventure.
Category: News
Sailfish Sailathon Summer Rebate Event is On!
Ready to score big on a new Sailfish? The Sailfish Sailathon Summer Sales Rebate is officially underway! Now through August 31, 2025, enjoy cash rebates on select in-stock Sailfish models — with savings up to $10,00 on eligible boats. From award-winning center consoles to versatile dual consoles, this is the perfect chance to get behind the helm of a Sailfish that’s built for serious fun on the water.
Princess Yachts Seize the Summer Sales Event
This summer, your Princess Yacht is closer than ever. For a limited time, enjoy exclusive incentives on select models—ready to deliver luxury, performance, and versatility across the Great Lakes. Whether you’re chasing quiet coves or open water adventures, there’s a Princess built for your kind of boating. Hurry—Princess Yachts Summer Sales Incentives end July 31, 2025!
The Latest from Viking: Multiple New Models Incoming
Viking Yachts is making waves with several exciting new models — including the all-new 50 Series lineup and the 64 Sport Coupe. From versatile mid-size options to sport-driven innovation, these new builds represent the next generation of Viking performance. As the oldest Viking dealer worldwide, our team is eager to help you explore these incredible models and secure your spot in the build queue.
Viking Yachts Announces New 64 Sport Coupe
Viking’s newest launch, the 64 Sport Coupe, blends the power and performance of the 64 Convertible with the sleek, climate-controlled comfort of an enclosed helm. Built for anglers and cruisers alike, the 64SC delivers serious capability with polished styling — and the very first hull is already headed to the Great Lakes.
Rebel 50 | G Debuts on the Great Lakes
Explore the Rebel 50: sleek, powerful, and made for Great Lakes cruising—from big water runs to long weekends at your favorite island hideaway.
Yamaha Outboards: Take Advantage of Extended Warranty Coverage!
Limited time offer for extended coverage! Whether you’re looking to upgrade your current boat or invest in a new one, now’s the perfect time. Buy now and enjoy the peace of mind that comes with extended coverage from Yamaha.
2025 Viking & Valhalla Dealer Meeting & Sea Trial Event
Viking Yachts and Valhalla Boatworks are once again set to host their highly anticipated Annual Dealer Meeting & Sea Trial Event, taking place June 2–4, 2025 at the Golden Nugget in Atlantic City, New Jersey. For industry insiders and serious boaters alike, this annual gathering has become a key destination for networking, knowledge sharing, and most importantly—getting out on the water to experience the best of Viking and Valhalla firsthand.
Conquer the Great Lakes: Sunseeker 55 Predator
Sunseeker continues to deliver — especially here in the Great Lakes. Known for their bold styling, performance, and versatility, Sunseeker models are right at home in our waters. Today, we’re highlighting the 55 Predator — where aggressive design meets refined luxury. Whether you’re chasing sunsets on Lake Michigan or pulling up in style at your favorite harbor, the 55 Predator is built to perform and built to impress.
Viking & Valhalla’s Dealer Event Heats Up with V-55 Sport Debut
After months of anticipation, Valhalla will officially unveil the V-55 Sport Yacht (SY) at this year’s event—marking the next evolution in their already game-changing fleet of high-performance center consoles. First teased last year as a concept, the V-55 Sport is designed to deliver luxurious cruising comfort with the edge and engineering Valhalla is known for.