2025 Viking & Valhalla Dealer Meeting & Sea Trial Event

Viking Yachts and Valhalla Boatworks are once again set to host their highly anticipated Annual Dealer Meeting & Sea Trial Event, taking place June 2–4, 2025 at the Golden Nugget in Atlantic City, New Jersey. For industry insiders and serious boaters alike, this annual gathering has become a key destination for networking, knowledge sharing, and most importantly—getting out on the water to experience the best of Viking and Valhalla firsthand.


Conquer the Great Lakes: Sunseeker 55 Predator

Sunseeker continues to deliver — especially here in the Great Lakes. Known for their bold styling, performance, and versatility, Sunseeker models are right at home in our waters. Today, we’re highlighting the 55 Predator — where aggressive design meets refined luxury. Whether you’re chasing sunsets on Lake Michigan or pulling up in style at your favorite harbor, the 55 Predator is built to perform and built to impress.


Celebrating the Backbone of Boating: Marine Technician Week 2025

Our Service Team goes to great lengths to support our clients. They travel across the country year-round, often at a moment’s notice, to provide on-site assistance for boaters in need. This week is our chance to give credit where it’s due—to the experts who work tirelessly behind the scenes, ensuring our customers have the best possible experience on the water. Without them, the luxury and reliability that define the JBYS experience wouldn’t be possible.


Fueling the Future: Apply Now for the RBIEF Marine Industry Scholarship!

From marine mechanics and fiberglass techs to sales managers and service advisors, the boating industry in Michigan is booming—with over $7.8 billion in economic impact and more than 58,000 jobs statewide. This growing industry is hungry for fresh talent, and the RBIEF scholarship is one of the best ways to get your foot in the door. If you’re a Michigan resident with a passion for boating and an interest in pursuing a career in the marine industry, this scholarship could help turn your goals into reality.


Viking Yachts Unveils Four New 50-Foot Models

With an optimized length-to-beam ratio, these models deliver a soft, dry ride with remarkable speed, efficiency and handling, making them ideal for both offshore tournament fishing and extended cruising adventures. Leading the charge is the 50 Convertible, making its debut at the 2025 Fort Lauderdale International Boat Show!


IYBA Appoints JBYS’ Elizabeth Freeman as Ambassador

Today, we are proud to announce that Elizabeth Freeman, JBYS Closing Agent, has been appointed as a representative for the International Yacht Brokers Association (IYBA) ambassador program—an honor that underscores her industry expertise, standards of excellence and dedication assisting buyers and sellers with anything they need to transact.


Exclusive 60th Anniversary Edition: The Princess V40

Over the past 60 years, Princess Yachts has evolved from humble beginnings into a global leader in luxury yacht manufacturing. Their commitment to meticulous craftsmanship and cutting-edge technology has resulted in a fleet that embodies both elegance and seaworthiness. To commemorate this significant milestone, Princess Yachts has unveiled a special 60th Anniversary Edition of the iconic V40.