Boyne Thunder returned to Northern Michigan for another unforgettable weekend of high-performance boating, incredible scenery, and nonstop energy on and off the water.
- Thursday: Team JBYS kicked things off with the UNRIEHL Performance Fun Run to Bay Harbor.
- Friday: We traded speed for a slower pace, anchoring out and rafting up with our team, clients, friends, and families before heading into downtown Boyne City for Stroll the Streets.
- Saturday: The main event took center stage with the iconic 150-mile Boyne Thunder Poker Run, sending an incredible fleet of performance boats through Lake Charlevoix, Lake Michigan, Grand Traverse Bay, and Little Traverse Bay.
For the third year in a row, Jefferson Beach Yacht Sales brought our newest custom-built 2027 HCB 56 Sueños GIX to Boyne Thunder. Surrounded by an incredible fleet of high-performance boats, the 56 Sueños brought something entirely different to the docks and waters of Northern Michigan, standing out with its unmistakable size, presence, and luxury center console design.
Throughout the weekend, we spotted plenty of JBYS brands cruising Northern Michigan, with many making an appearance in the gallery below. We love seeing the boats we represent out where they belong, enjoying some of the best boating waters in the Great Lakes.
📸 Scroll through our Boyne Thunder 2026 recap for a look back at the boats, people, and unmistakable Northern Michigan energy that make this weekend one of our favorite summer traditions.
Celebrating the Northern Michigan Boating Lifestyle
With the Boyne Thunder Poker Run traveling through some of the most recognizable boating destinations in the region, the weekend is a perfect showcase of what makes boating in Northern Michigan so special.
For Jefferson Beach Yacht Sales, Northern Michigan is more than a summer destination. With a year-round presence in Charlevoix, we’re proud to be part of the local boating community and spend our summers on the same waters as our clients, friends, and fellow boaters. Boyne Thunder gives us another chance to come together, connect, and celebrate the boating lifestyle in one of our favorite places to be.
Thank you to everyone who stopped by, said hello, and spent part of Boyne Thunder 2026 with Team JBYS. We already can’t wait for next year.
Why Choose JBYS?
With 7 Great Lakes locations, 2 in Naples, FL and 21 mobile service vehicles, JBYS is your trusted partner for boating year-round. Many of our clients head south for the winter, and our Naples location ensures we’re here to support your boating needs wherever the water takes you. Whether you’re exploring the Great Lakes in summer or cruising Florida’s coastline in winter, we’re here to provide world-class service, expertise, and an unmatched selection of yachts and boats.
St. Clair Shores, MI | Charlevoix, MI | Holland, MI | Grand Haven, MI | Spring Lake, MI | Chicago, IL | Marblehead, OH | Naples, FL
