Claire Schaden

Claire hit the water before she was even two days old—setting the course for a lifelong passion for boating. With a degree in Advertising, she brings a unique understanding of consumer behavior and storytelling —not just for JBYS as a brand, but for each of the world-leading manufacturers it represents. Her efforts have played a key role in elevating JBYS’s online presence, developing dynamic strategies that engage hundreds of thousands of boaters each month.

Thriving on collaboration and pushing boundaries, Claire curates content and campaigns that highlight the JBYS experience, its industry-leading brands, and the boating lifestyle as a whole. From engaging Great Lakes boaters to building a sense of community with clients nationwide, her approach blends creativity, strategy, storytelling, and a touch of humor.