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Boyne Thunder roared through Northern Michigan once again, and the energy was next-level. One highlight for our team this year? The brand new, custom built HCB 56 Sueños we had on display and in the run. It turned heads all weekend and sparked a lot of dockside conversation. Check out our gallery, and don’t miss the high-octane event video from Nautical Network featuring that unmistakable Boyne vibe!

This series captures what it means to dream, build, and live life on an HCB, blending storytelling and product in a way no other center console builder has done before. And this is just the start. Future episodes will dive deeper into custom builds, owner journeys, offshore performance, fishing thrills, and the luxury lifestyle that makes HCB stand apart. As your Great Lakes HCB dealer, we’re proud to bring this vision to our region’s boaters — and help inspire your next adventure.

Boyne Thunder is a thrilling powerboat poker run hosted by Boyne City Main Street. This unique event is a must–do for powerboat enthusiasts. Not only will Team JBYS participate in the 21st annual poker run, but we are excited to showcase the HCB 48 Campeon as well as the all-new HCB 56 Suenos GIX for the first time!

Explore the Rebel 50: sleek, powerful, and made for Great Lakes cruising—from big water runs to long weekends at your favorite island hideaway.

From marine mechanics and fiberglass techs to sales managers and service advisors, the boating industry in Michigan is booming—with over $7.8 billion in economic impact and more than 58,000 jobs statewide. This growing industry is hungry for fresh talent, and the RBIEF scholarship is one of the best ways to get your foot in the door. If you’re a Michigan resident with a passion for boating and an interest in pursuing a career in the marine industry, this scholarship could help turn your goals into reality.

Today, we are proud to announce that Elizabeth Freeman, JBYS Closing Agent, has been appointed as a representative for the International Yacht Brokers Association (IYBA) ambassador program—an honor that underscores her industry expertise, standards of excellence and dedication assisting buyers and sellers with anything they need to transact.

If you’re not following us on Instagram (@jeffersonbeachyachtsales), you might have missed some of the most exciting moments from the show! To bring the energy of this groundbreaking debut to life, we teamed up with Nautical Network, the premier digital media brand in the boating industry, to capture exclusive walk-throughs and behind-the-scenes footage straight from the docks.

When it comes to the ultimate luxury lifestyle, why stop at home? At JBYS, we believe that true luxury extends beyond four walls—it’s about the entire experience, from breathtaking estates to world-class yachts. That’s why we’ve teamed up with the Dawn McKenna Group, one of the top luxury real estate teams in the country, to bring you exclusive open house events that perfectly blends high-end living with the yachting lifestyle.

Grand Opening of the Valhalla Sales and Service Center A highlight of the event was the ribbon-cutting ceremony for the new Valhalla Sales and Service Center. This state-of-the-art facility boasts two expansive showrooms capable of displaying up to 30 boats, an enclosed service area equipped with an overhead crane, and dedicated spaces for sales, service, […]

Williams Jet Tenders Sales & Service Center We’re thrilled to announce the upcoming opening of Jefferson Beach Yacht Sales’ second location in Naples, Florida! Designed to better serve our clients, this new location will be dedicated to Williams Jet Tenders sales and service, providing unparalleled convenience and support for boaters in the region. What to […]