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Sunseeker Yachts has announced the introduction of a new, standardized naming convention across its entire model range. This is about more than just names—it’s about making their world-class range easier to understand and navigate. Simply put, Sunseeker is aligning their lineup with clarity, consistency, and future growth in mind.

Selling your boat or yacht is a big decision — and choosing the right partner makes all the difference. At Jefferson Beach Yacht Sales, we’ve been serving the Great Lakes and beyond for over 50 years. Our Selling Advantage means more visibility, stronger offers, and smoother transactions from start to finish. Get the highest selling price, in the shortest amount of time when you sell your boat with JBYS!

Set against the backdrop of Lake Michigan and Navy Pier, this new in-water showcase blends luxury yachts, innovative design, and Chicago’s unmistakable energy, all just steps from downtown. Join us at the first ever Chicago International Boat Show!

Boyne Thunder is a thrilling powerboat poker run hosted by Boyne City Main Street. This unique event is a must–do for powerboat enthusiasts. Not only will Team JBYS participate in the 21st annual poker run, but we are excited to showcase the HCB 48 Campeon as well as the all-new HCB 56 Suenos GIX for the first time!

Explore the Rebel 50: sleek, powerful, and made for Great Lakes cruising—from big water runs to long weekends at your favorite island hideaway.

Sunseeker continues to deliver — especially here in the Great Lakes. Known for their bold styling, performance, and versatility, Sunseeker models are right at home in our waters. Today, we’re highlighting the 55 Predator — where aggressive design meets refined luxury. Whether you’re chasing sunsets on Lake Michigan or pulling up in style at your favorite harbor, the 55 Predator is built to perform and built to impress.

From marine mechanics and fiberglass techs to sales managers and service advisors, the boating industry in Michigan is booming—with over $7.8 billion in economic impact and more than 58,000 jobs statewide. This growing industry is hungry for fresh talent, and the RBIEF scholarship is one of the best ways to get your foot in the door. If you’re a Michigan resident with a passion for boating and an interest in pursuing a career in the marine industry, this scholarship could help turn your goals into reality.

Today, we are proud to announce that Elizabeth Freeman, JBYS Closing Agent, has been appointed as a representative for the International Yacht Brokers Association (IYBA) ambassador program—an honor that underscores her industry expertise, standards of excellence and dedication assisting buyers and sellers with anything they need to transact.

If you’re not following us on Instagram (@jeffersonbeachyachtsales), you might have missed some of the most exciting moments from the show! To bring the energy of this groundbreaking debut to life, we teamed up with Nautical Network, the premier digital media brand in the boating industry, to capture exclusive walk-throughs and behind-the-scenes footage straight from the docks.

When it comes to the ultimate luxury lifestyle, why stop at home? At JBYS, we believe that true luxury extends beyond four walls—it’s about the entire experience, from breathtaking estates to world-class yachts. That’s why we’ve teamed up with the Dawn McKenna Group, one of the top luxury real estate teams in the country, to bring you exclusive open house events that perfectly blends high-end living with the yachting lifestyle.