Mercury announces the exciting new vision with its Avator electric outboard concept.
This new development represents Mercury’s next step in marine innovation and advanced technology. The formal release of electric outboard products can be expected later in 2022 and 2023.
Avator creates a new boating experience for Mercury’s global customers through the electrification of outboard motors. This new concept will carry on Mercury’s leadership and reputation for hydrodynamics and industrial design. The Avator concept is expected to deliver a superior user experience for a wide range of vessels.
“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion. We are taking efficiency to a new level, opening up new ways to enjoy the boating experience.”
Avator offers an avenue of boating without emissions. In this way, Mercury is advancing in its commitment to sustainability. Mercury’s use of electrification also makes boating more accessible. This is done with several features including swappable batteries and enhanced portability.
“Mercury has the industry’s strongest and most robust technology and design teams who are shaping a new power for marine that expands the brand into new applications,” said Tim Reid, Mercury Marine vice president of product development & engineering. “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters. We expect our breadth of electric offerings to expand over time, and we will continue to listen to consumer feedback and monitor adoption trends.”
“Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry,” said Drees.