Category: News

The all-new Princess Yachts C48 Outboard Yacht will be the first model in the new C Class, a fresh line designed to push performance, styling, and versatility into the future. The C48 will make its world premiere at the 2026 Fort Lauderdale International Boat Show. The C Class is unlike anything in the current Princess lineup. Sleek, sporty, and built for a new generation of owners, it brings outboard power and contemporary design to the forefront.

Here’s your chance to step into a brand-new vessel at an unbeatable value. We’ve released select dealer demo boats, lightly showcased and meticulously cared for—now available with clear asking prices to make your decision easier. These are true new boats, offered at a rare advantage for those ready to move quickly. Priced to sell and backed by full warranties, this limited selection won’t last long. Take advantage of this unique opportunity to own the yacht you’ve been dreaming of, at a price you won’t see again.

Sunseeker Yachts has announced the introduction of a new, standardized naming convention across its entire model range. This is about more than just names—it’s about making their world-class range easier to understand and navigate. Simply put, Sunseeker is aligning their lineup with clarity, consistency, and future growth in mind.

We’re proud to announce that MJM Yachts is officially joining our world-class lineup of brands — bringing with it a reputation for innovation, luxury, and performance that perfectly complements our mission of delivering the very best to our customers. Natascia Hatch, CEO of MJM Yachts, shared: “Amy, Erik and their long-standing team of passionate boaters have established themselves as leaders in the marine industry. We are proud to welcome them aboard at MJM.”

Set against the backdrop of Lake Michigan and Navy Pier, this new in-water showcase blends luxury yachts, innovative design, and Chicago’s unmistakable energy, all just steps from downtown. Join us at the first ever Chicago International Boat Show!

Boyne Thunder roared through Northern Michigan once again, and the energy was next-level. One highlight for our team this year? The brand new, custom built HCB 56 Sueños we had on display and in the run. It turned heads all weekend and sparked a lot of dockside conversation. Check out our gallery, and don’t miss the high-octane event video from Nautical Network featuring that unmistakable Boyne vibe!

This series captures what it means to dream, build, and live life on an HCB, blending storytelling and product in a way no other center console builder has done before. And this is just the start. Future episodes will dive deeper into custom builds, owner journeys, offshore performance, fishing thrills, and the luxury lifestyle that makes HCB stand apart. As your Great Lakes HCB dealer, we’re proud to bring this vision to our region’s boaters — and help inspire your next adventure.

Ready to score big on a new Sailfish? The Sailfish Sailathon Summer Sales Rebate is officially underway! Now through August 31, 2025, enjoy cash rebates on select in-stock Sailfish models — with savings up to $10,00 on eligible boats. From award-winning center consoles to versatile dual consoles, this is the perfect chance to get behind the helm of a Sailfish that’s built for serious fun on the water.

This summer, your Princess Yacht is closer than ever. For a limited time, enjoy exclusive incentives on select models—ready to deliver luxury, performance, and versatility across the Great Lakes. Whether you’re chasing quiet coves or open water adventures, there’s a Princess built for your kind of boating. Hurry—Princess Yachts Summer Sales Incentives end July 31, 2025!

Viking Yachts is making waves with several exciting new models — including the all-new 50 Series lineup and the 64 Sport Coupe. From versatile mid-size options to sport-driven innovation, these new builds represent the next generation of Viking performance. As the oldest Viking dealer worldwide, our team is eager to help you explore these incredible models and secure your spot in the build queue.